Take a deep dive into our archive of case studies, whitepapers, and research reports highlighting the most critical health advertising trends.
Explore our collection of health and pharma advertising resources.
In Episode 9, host John Mangano sits down with Dr. Brad Bowman, MD, Chief Medical Officer and Head of Data Science and Quality at Healthgrades. Brad offers a unique perspective on the intersection of healthcare and artificial intelligence (AI). You may know that AI is already transforming medicine, from reading X-rays to predicting health […]
In this episode of Deep: The Health Marketing Podcast, John Mangano is joined by Sara Hayes, SVP of Communities at Health Union. Sara oversees over 50 online health communities that connect patients with shared experiences, offering support, information, and inspiration in moments that matter most. Together, they explore: The unique role online communities play in […]
In this episode of Deep, John Mangano sits down with Tom Carr, SVP of Media and Data Strategy at Everyday Health Group, to discuss the evolution of health marketing and its impact on consumers and providers alike. Tom shares insights from his extensive career in health media, exploring how digital platforms have transformed patient […]
On the latest episode of Deep: The Health Marketing Podcast, John Mangano speaks with TelevisaUnivision EVP of Pharma and Healthcare Client Partnerships Jorge Daboub about an often-overlooked segment in healthcare marketing: the Hispanic population. Jorge is a veteran in health marketing to Hispanic audiences, and he illuminates some of the big-picture strategies and essential nuances […]
Pharma advertising is often understood to promote medications. But does its impact extend further? In partnership with MAGNA Media Trials, we set out to understand whether DTC and HCP audiences consider pharma advertising beneficial. Surveying 1,166 patients and 1,001 doctors, we found that 92% of doctors believe pharma ads empower patients to take a more […]
In this episode, John Mangano sits down with Damon Basch, a leader in healthcare provider (HCP) marketing and VP, Strategic Partnerships at Veradigm. Damon shares his journey to becoming an expert in electronic health records (EHR) and clinical workflow communications. With insights from over a decade in the industry, he discusses the evolution of […]
In this episode of Deep, John Mangano is joined by TelevisaUnivision’s Jorge Daboub (EVP, Client Partnerships — Pharma & Healthcare), an expert in health marketing to the Hispanic community. They dive into the often overlooked Hispanic market in pharma and healthcare, discussing the major gaps in media reach, data representation, and opportunities for growth. […]
In this episode of Deep, John Mangano talks with Jason Patterson, Chief Analytics Officer at Publicis Health Media, about the evolving landscape of media, analytics, and advertising in healthcare. With a career spanning leadership roles in top media and analytics companies, Jason offers unique insights into how client expectations have transformed over the years […]
In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck’s oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how […]
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