Take a deep dive into our archive of case studies, whitepapers, and research reports highlighting the most critical health advertising trends.
Explore our collection of health and pharma advertising resources.
According to Insider Intelligence, Connected TV (CTV) investments grew by 40.6% year-over-year in the U.S. in 2020, and CTV advertising was among the fastest-growing digital advertising channels. It’s clear from these stats that marketers are benefitting from CTV ads. The benefits of CTV advertising are particularly significant for healthcare marketers. CTV offers healthcare marketers data-driven, […]
We have officially announced the launch of our newest innovation, Audience Marketplace, the first and only health data ecosystem featuring ready-to-activate and custom audience segments curated by leading digital health data providers and publishers — and it’s cookieless by design. We pride ourselves on our deep partnerships with the world’s most advanced, data-driven healthcare advertisers. […]
With its adaptive, AI-powered machine learning algorithms, DeepIntent Outcomes™ is proven to maximize verified patient reach to grow audience quality (AQ) at the lowest possible cost-per-verified patient (CPVP). Download Now
Reach precise HCP and patient audiences with DeepIntent’s programmatic audio advertising, increasing reach and engagement with the audio content that matters most to your listeners. Download Now
A pharmaceutical company looking to raise awareness for an app to help patients track, manage, and share information with doctors about their experiences living with Hereditary Angioedema (HAE) used DeepIntent’s Patient Modeled Audiences to reach custom patient audiences, driving 29 downloads of the app in 30 days. Download Now
A leading biotechnology company and its agency wanted to raise awareness for a leading specialty pharmacy drug. They looked to DeepIntent Outcomes™ to help grow their reach among verified patients and optimize the performance of their CTV and online video campaigns. Download Now
Launching a new drug for non-small cell lung cancer, one leading pharmaceutical company looking to reach relevant HCPs used DeepIntent Orchestrate™ to identify providers in real time based on patients with specific lab results. Download Now
A leading pharmaceutical brand looking to go beyond their existing specialty target list used DeepIntent Orchestrate™ to automate real-time triggers to extend messaging programmatically to HCPs based on their content engagement. Download Now
A major pharmaceutical company built out a Next Best Engagement (NBE) system to determine personalized messaging for each HCP, and used DeepIntent Orchestrate™ custom integration to extend messaging to the right HCPs at the right time. Download Now
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