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In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck’s oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how […]
In this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technology to create […]
In the ever-evolving field of health marketing, innovation and leadership are crucial to improving people’s lives. Enter Deep: The Health Marketing Podcast, which dives into the intricacies and limitless potential of health and pharma marketing, with host John Mangano. With over two decades of experience in pharma advertising analytics, Mangano shares a wealth of knowledge […]
In this inaugural episode of Deep, host John Mangano explores the dynamic world of health and pharma marketing with Melissa Gordon-Ring, the Global President of Health at Initiative Media. They discuss unique challenges and opportunities, emphasizing the importance of innovation, leadership, and passion in improving and saving lives. Melissa shares her career journey, the significance […]
After recently extending its cookie deprecation timeline for the third time, Google has announced that it will move in a different direction. Instead of deprecating third-party cookies, Google plans to “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing.” Although advertisers might feel relieved by […]
As health marketing undergoes rapid disruption around privacy and identity, delivering personalized messaging at scale becomes a steeper challenge—and an even more important goal. It isn’t just about “selling” more products. It’s about finding new ways to reach people and improve health outcomes. At AdLab Health Marketing Summit, DeepIntent Founder and CEO Chris Paquette urged […]
Proven to drive audience quality (AQ) and script lift, DeepIntent Outcomes™ is the industry’s fastest measurement solution based on clinical data. Download our eBooklet for a look at how Outcomes helped some of the leading pharma brands achieve: 164% higher audience quality over the course of a campaign 27% higher script lift within the first […]
With the rapid rise of streaming in recent years, it’s a common misconception that older audiences are still spending the majority of their viewing time with linear TV — a belief that has kept most pharma advertising investments focused on traditional channels. As one of the most important demographics for pharma, we set out to […]
Today’s healthcare marketers have access to more digital health data than ever. We think of that data as oil and programmatic advertising as its engine, working together to supercharge pharma advertising campaign results. With more advancements in data and measurement, CTV’s continued explosive growth, the ever-evolving privacy landscape, and the looming death of the third-party […]
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