How DeepIntent Became the Healthcare Demand Side Platform of Choice
PAST
A Scrappy Start-Up
PRESENT
The Health Advertising Platform
With more than 290 people across four different countries, we’ve more than doubled in revenue annually for the past six years while continuously innovating at the heart of healthcare and advertising. We have deep partnerships with ten of the top 10 major pharmaceutical companies and all of the major healthcare agencies to advertise 600+ healthcare brands.
FUTURE
Continuing to Lead Pharma Into the Future
We are more than the DSP of choice for healthcare marketers. DeepIntent Outcomes™, our patented technology that measures and optimizes omnichannel campaigns in real time toward script performance and audience quality, has become the currency on which pharma media is transacted, both on our DSP and off-platform. We continue to lead pharma into the future by innovating and marketing to the future that is, not the past that was.
DeepIntent Product Highlights
April 2016
DeepIntent was founded by former Memorial Sloan Kettering data scientists.
March 2018
We introduced our healthcare demand side platform and proprietary ID graph.
September 2019
Reach 95%+ of the prescribing HCP universe with our HCP Planner, creating audiences based on pharma’s most trusted data source.
May 2020
The DeepIntent Marketplace gives you access to curated, premium, and brand-safe inventory across all channels and devices.
June 2020
Engage clinically-relevant patient audiences with speed and precision in a privacy-safe way with our patented Patient Modeled Audiences technology.
September 2020
The first industry-specific CTV Marketplace empowers you to captivate clinically-relevant audiences with all the benefits of programmatic CTV.
October 2020
Drive higher audience quality and script lift by optimizing live campaigns with our patented DeepIntent Outcomes solution.
October 2020
With seamless platform integrations, DeepIntent Orchestrate™ enables you to dynamically update HCP target lists and streamline the coordination of your marketing.
August 2021
You can discover and reach clinically-precise audiences with our Audience Marketplace, the industry’s first and only healthcare data
November 2021
We partnered with LG Ads Solutions, when they selected us as their exclusive healthcare DSP.
May 2022
We’re the first DSP to offer patient reach guarantee across programmatic CTV, display, and digital video campaigns.
May 2022
IQVIA powers DeepIntent’s HCPID graph and HCP Planner, making ours the only DSP fully integrated with IQVIA for end-to-end HCP campaign activation.
September 2022
Patient Planner is the only tool that unifies medical and pharmacy claims within a healthcare DSP for on-demand patient audience creation and real-time campaign planning.
Award-Winning
Best Demand-Side Technology
Best Ad Tech Platform
Best Buy-Side Programmatic Platform
19th Among the 70
Best Places to Work in NYC
Top 100 Best Places to Work: Hybrid
PM360 Company of the Year
Most Innovative Products:
HealthFirst Vaccine Audiences, Patient Planner, Patient Modeled Audiences, Audience Marketplace, DeepIntent Outcomes™
Most Innovative Services:
HCP Planner
LEADERSHIP TEAM
Dedicated. Experienced. Driven.
Chris Paquette
Amit Chaturvedi
Lisa Kopp Johnson
Anton Yazovskiy
John Mangano
Jen Werther
Latest News
AI in Healthcare Marketing: 5 Takeaways from Industry Leaders at AdLab 2025
Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising
Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management
