How DeepIntent Became the Healthcare Demand Side Platform of Choice

We’re leading the healthcare advertising industry with data-driven solutions built for the future. From day one, our mission has been to improve patient outcomes through the artful use of advertising, data science, and real-world clinical data.


A Scrappy Start-Up

Interacting with patients sparked an a-ha moment for CEO Chris Paquette when he worked as a Memorial Sloan Kettering data scientist. He founded DeepIntent in 2016 with a core belief that advertising technology can measurably improve the lives of patients.
Team photo with Chris Paquette


Innovating at the Heart of Healthcare and Advertising

With more than 290 people across four different countries, we’ve more than doubled in revenue annually for the past six years while continuously innovating at the heart of healthcare and advertising. We have deep partnerships with ten of the top 10 major pharmaceutical companies and all of the major healthcare agencies to advertise 600+ healthcare brands.


Continuing to Lead Pharma Into the Future

We are more than the DSP of choice for healthcare marketers. DeepIntent Outcomes™, our patented technology that measures and optimizes omnichannel campaigns in real time toward script performance and audience quality, has become the currency on which pharma media is transacted, both on our DSP and off-platform. We continue to lead pharma into the future by innovating and marketing to the future that is, not the past that was.

DeepIntent Chris Paquette

DeepIntent Product Highlights


AdExchanger Awards 2023

Best Demand-Side Technology

Digiday Media Awards 2023

Best Ad Tech Platform

Digiday Technology Awards

Best Buy-Side Programmatic Platform

Crain 2023 Best Places to Work In NYC

57th Among the 100
Best Places to Work in NYC

Built In 2023 Best Places To Work

Top 100 Best Places to Work: Hybrid

PM 360 Innovator

PM360 Company of the Year

PM 360 Innovator

Most Innovative Products:
Patient Planner, Patient Modeled Audiences, Audience Marketplace, DeepIntent Outcomes™

Most Innovative Services:
HCP Planner


Dedicated. Experienced. Driven.

Chris Paquette

Chris Paquette

Amit Chaturvedi

Amit Chaturvedi

Chief OperatinG Officer

Lisa Kopp Johnson

Chief Revenue Officer
Adam Kapel

Adam Kapel

Chief Marketing Officer
Anton Yazovskiy

Anton Yazovskiy

Chief Technology Officer
John Mangano Headshot

John Mangano

Chief Analytics Officer
Jen Werther

Jen Werther

Chief Solution Officer

Latest News

Blog Post
Elevating Vaccine Campaigns with Real-World Data and Optimization
Precision is currency in the rapidly changing world of health advertising, especially for pharma brands seeking to drive vaccine awareness. Vaccine campaigns—for both communicable and...
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The DeepDive Insights Education Community
Blog Post
Introducing The DeepDive
Last week marked the official launch of The DeepDive, a brand-new destination for health advertising insights, education, and community. The DeepDive shares actionable health intelligence...
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Blog Post
How to Improve Your Pharma TV Advertising ROI
Advertising with linear TV is expensive, but it can be even more costly for pharma brands. A lack of user-level data can translate to higher...
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