Advance your
HCP targeting capabilities
Flexible, Accurate, and Scaled HCP advertising Powered By Most Comprehensive HCP Identity graph
Build Advanced HCP Audiences
HealthFirst HCP Audiences use the latest and most relevant signals for your brands
CHOICE
Build HCP audiences from a variety of health signals as well as your own 1st party NBA, Engagement signals for best-fit audience creation
INSIGHT
Visibility into audience creation process; compare predicted health KPIs for any audience vendor; integrated health measurement for HCP audiences
SPEED
Automate HCP audiences based on real-time media, health marketing, and offline signals power more personalized HCP targeting
PRIVACY
Patented technology designed to protect privacy; HIPAA certification for every audience
Activate HCP Audiences from Top HCP Audience Providers
Use HCP audiences from or other respected 3rd parties like DocDelta and HealthLink
Our advanced HCPID graph maps those audiences to ensure over 95% NPI match when used on the DeepIntent DSP
DeepIntent Healthcare Advertising Platform
Are you ready to see the platform in action?
Close the loop from planning through measurement
DeepIntent is the only DSP fully integrated with IQVIA for end-to-end campaign activation with authenticated, opted-in reach to 95%+ of the prescribing HCP universe.
The same IQVIA dataset used by 85% of pharma marketers to conduct direct marketing outreach matches DeepIntent data used for ad campaign planning, activation, and daily PLD reporting.
More Insights
4 Steps to Successfully Reach HCPs on CTV
The DeepIntent's CTV Marketplace sees more than 35 billion opportunities a day. Throughout our many campaigns, we've uncovered four proven tips for reaching the right...
Democratizing Measurement Calls for Quality Data and Transparency: 6 Questions to Ask Potential Measurement Partners
The advertising industry burns through buzzwords faster than Apple updates iPhones. “Democratization” is the catchphrase du jour. Having spent my career using data to make...
Marketing to HCPs: Having the Right Data — and Using It Right
Pharmaceutical companies have traditionally reached healthcare providers (HCPs) by sending sales representatives to their offices. But with the pandemic rendering that method impossible, marketing to...