Create HCP Audiences Based on Pharma’s Most Trusted Data Source

IQVIA now powers DeepIntent’s HCPID graph and award-winning HCP Planner, so pharma brands can ensure data consistency within advertising campaigns and across marketing initiatives.

Build Advanced HCP Audiences

Real-time audience creation powered by IQVIA, the industry’s most accurate 1:1 deterministic HCP identity database


addressable NPIs


pharmacy claims annually


of prescribing HCP universe


medical claims annually


avg. NPI match in <10 seconds


DeepIntent Healthcare Advertising Platform

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Achieve End-to-End Data Consistency​​​

DeepIntent is the only DSP fully integrated with IQVIA for end-to-end campaign activation with authenticated, opted-in reach to 95%+ of the prescribing HCP universe.
Now, the same data 85% of pharma marketers use to build NPI lists and conduct direct marketing outreach is available for campaign planning, activation, and daily PLD reporting.
DeepIntent HCP

More Insights

HCP Measurement
Product Overview
4 Steps to Successfully Reach HCPs on CTV
The DeepIntent's CTV Marketplace sees more than 35 billion opportunities a day. Throughout our many campaigns, we've uncovered four proven tips for reaching the right...
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Democratizing Measurement
Blog Post
Democratizing Measurement Calls for Quality Data and Transparency: 6 Questions to Ask Potential Measurement Partners
The advertising industry burns through buzzwords faster than Apple updates iPhones. “Democratization” is the catchphrase du jour. Having spent my career using data to make...
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marketing to HCPs
Blog Post
Marketing to HCPs: Having the Right Data — and Using It Right
Pharmaceutical companies have traditionally reached healthcare providers (HCPs) by sending sales representatives to their offices. But with the pandemic rendering that method impossible, marketing to...
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