Create HCP Audiences Based on Pharma’s Most Trusted Data Source
IQVIA now powers DeepIntent’s HCPID graph and award-winning HCP Planner, so pharma brands can ensure data consistency within advertising campaigns and across marketing initiatives.
Build Advanced HCP Audiences
Real-time audience creation powered by IQVIA, the industry’s most accurate 1:1 deterministic HCP identity database
1.8M+
addressable NPIs
4B
pharmacy claims annually
95%+
of prescribing HCP universe
2B
medical claims annually
95%+
avg. NPI match in <10 seconds
DeepIntent Healthcare Advertising Platform
Are you ready to see the platform in action?
Achieve End-to-End Data Consistency
DeepIntent is the only DSP fully integrated with IQVIA for end-to-end campaign activation with authenticated, opted-in reach to 95%+ of the prescribing HCP universe.
Now, the same data 85% of pharma marketers use to build NPI lists and conduct direct marketing outreach is available for campaign planning, activation, and daily PLD reporting.
More Insights
4 Steps to Successfully Reach HCPs on CTV
The DeepIntent's CTV Marketplace sees more than 35 billion opportunities a day. Throughout our many campaigns, we've uncovered four proven tips for reaching the right...
Democratizing Measurement Calls for Quality Data and Transparency: 6 Questions to Ask Potential Measurement Partners
The advertising industry burns through buzzwords faster than Apple updates iPhones. “Democratization” is the catchphrase du jour. Having spent my career using data to make...
Marketing to HCPs: Having the Right Data — and Using It Right
Pharmaceutical companies have traditionally reached healthcare providers (HCPs) by sending sales representatives to their offices. But with the pandemic rendering that method impossible, marketing to...