Create HCP Audiences Based on Pharma’s Most Trusted Data Source
IQVIA now powers DeepIntent’s HCPID graph and award-winning HCP Planner, so pharma brands can ensure data consistency within advertising campaigns and across marketing initiatives.
Build Advanced HCP Audiences
Real-time audience creation powered by IQVIA, the industry’s most accurate 1:1 deterministic HCP identity database
1.8M+
addressable NPIs
4B
pharmacy claims annually
95%+
of prescribing HCP universe
2B
medical claims annually
95%+
avg. NPI match in <10 seconds
Forecast and Target Audiences With the Industry’s Best DSP for HCP Reach
DeepIntent delivers industry-leading HCP reach, achieving up to 17% greater active reach based on verified campaign data.
+ Self-service access to explore and segment HCPs based on IQVIA data
+ Gauge performance potential with real-time delivery forecasts
+ Send audiences directly to the DeepIntent DSP for immediate activation
DeepIntent Healthcare Advertising Platform
Are you ready to see the platform in action?
Achieve End-to-End Data Consistency
DeepIntent is the only DSP fully integrated with IQVIA for end-to-end campaign activation with authenticated, opted-in reach to 95%+ of the prescribing HCP universe.
Now, the same data 85% of pharma marketers use to build NPI lists and conduct direct marketing outreach is available for campaign planning, activation, and daily PLD reporting.
More Insights
Democratizing Measurement Calls for Quality Data and Transparency: 6 Questions to Ask Potential Measurement Partners
The advertising industry burns through buzzwords faster than Apple updates iPhones. “Democratization” is the catchphrase du jour. Having spent my career using data to make...
Case Study: Eligibility Data (Increased HCP Exposure)
A pharmaceutical company looking to raise awareness for an injectable drug therapy that treats acute attacks of Hereditary Angioedema (HAE) used DeepIntent's Eligibility Data to...
Marketing to HCPs: Having the Right Data — and Using It Right
Pharmaceutical companies have traditionally reached healthcare providers (HCPs) by sending sales representatives to their offices. But with the pandemic rendering that method impossible, marketing to...
