Create HCP Audiences Based on Pharma’s Most Trusted Data Source
IQVIA now powers DeepIntent’s HCPID graph and award-winning HCP Planner, so pharma brands can ensure data consistency within advertising campaigns and across marketing initiatives.
Build Advanced HCP Audiences
Real-time audience creation powered by IQVIA, the industry’s most accurate 1:1 deterministic HCP identity database
1.8M+
addressable NPIs
4B
pharmacy claims annually
95%+
of prescribing HCP universe
2B
medical claims annually
95%+
avg. NPI match in <10 seconds
Forecast and Target Audiences With the Industry’s Best DSP for HCP Reach
DeepIntent delivers industry-leading HCP reach, achieving up to 17% greater active reach based on verified campaign data.
+ Self-service access to explore and segment HCPs based on IQVIA data
+ Gauge performance potential with real-time delivery forecasts
+ Send audiences directly to the DeepIntent DSP for immediate activation
DeepIntent Healthcare Advertising Platform
Are you ready to see the platform in action?
Achieve End-to-End Data Consistency
DeepIntent is the only DSP fully integrated with IQVIA for end-to-end campaign activation with authenticated, opted-in reach to 95%+ of the prescribing HCP universe.
Now, the same data 85% of pharma marketers use to build NPI lists and conduct direct marketing outreach is available for campaign planning, activation, and daily PLD reporting.
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Pharmaceutical companies have traditionally reached healthcare providers (HCPs) by sending sales representatives to their offices. But with the pandemic rendering that method impossible, marketing to...