Create HCP Audiences Based on Pharma’s Most Trusted Data Source
IQVIA now powers DeepIntent’s HCPID graph and award-winning HCP Planner, so pharma brands can ensure data consistency within advertising campaigns and across marketing initiatives.
Build Advanced HCP Audiences
Real-time audience creation powered by IQVIA, the industry’s most accurate 1:1 deterministic HCP identity database
pharmacy claims annually
of prescribing HCP universe
medical claims annually
avg. NPI match in <10 seconds
Forecast and Target Audiences With the Industry’s Best DSP for HCP Reach
DeepIntent delivers industry-leading HCP reach, achieving up to 17% greater active reach based on verified campaign data.
+ Self-service access to explore and segment HCPs based on IQVIA data
+ Gauge performance potential with real-time delivery forecasts
+ Send audiences directly to the DeepIntent DSP for immediate activation
DeepIntent Healthcare Advertising Platform
Are you ready to see the platform in action?
Achieve End-to-End Data Consistency
DeepIntent is the only DSP fully integrated with IQVIA for end-to-end campaign activation with authenticated, opted-in reach to 95%+ of the prescribing HCP universe.
Now, the same data 85% of pharma marketers use to build NPI lists and conduct direct marketing outreach is available for campaign planning, activation, and daily PLD reporting.
“In the 19 years I’ve been doing HCP media, I’ve never had access to a tool like this. It makes my job significantly easier and saves me an enormous amount of time. My clients are impressed by how precisely we’re able to target their specific audiences. This tool makes us smarter and more competitive.”
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