Put Health Intelligence At The Center of Your HCP and DTC Campaigns

Our strategic audience solutions power customization and insight for all your targeting strategies

Amplify your DTC campaigns

Use our patented tech to create, compare, and forecast DTC audience performance against health KPIs

CREATE

Explore patient populations and build custom HealthFirst Audiences based on claims and consumer data, in a HIPAA-compliant way

OPTIMIZE

Assess audience combinations to create the optimal audience mix that maximizes audience quality at the lowest cost

PLAN

Forecast addressable audience reach and spend across channels and devices, and activate immediately in DeepIntent’s DSP

Uncover Your Most Valuable HCP Audiences

Create and forecast HCP audiences in real-time based on data for 95% of the prescribing HCP universe

Explore and segment HCP audiences based on clinical, behavioral, and demographic data for 1.8M+ addressable NPIs

Upload and match your NPI list in <10 seconds, with a 95%+ average match rate

Export audiences for immediate activation with DeepIntent’s DSP, the industry leader for HCP reach

DeepIntent Health Advertising Platform

Are you ready to see the platform in action?

Upgrade To The Next Generation Of Health Intelligent Targeting

HealthFirst Audiences leverage the most comprehensive real-world clinical datasets, combined with thousands of demographic and real-time signals, to reach consumers with relevant advertising.

Custom audiences based on campaign-specific claims codes

Transparency into the audience creation process

Immediate activation within DeepIntent’s DSP

Privacy-safe with a HIPAA certification for every audience model

Access the First and Only Diverse, Premium HCP and DTC Data Marketplace

DeepIntent’s healthcare data ecosystem is curated from leading health data and well respected consumer data providers.

Explore custom or ready-to-use HCP and consumer audiences from dozens of 3rd party partners

Shop audiences from dozens of demographic, behavioral, and purchase vendors

Combine audiences to maximize reach based on health KPIs like Audience Quality

Load third-party segments from any provider including Crossix, Swoop, IQVIA, and more. Learn more about activating third-party audiences.

Connect DeepIntent with CRM or Next Best Action systems to activate dynamic target lists. Learn more about our platform integrations.

Our Data Partners

"In the 19 years I’ve been doing HCP media, I've never had access to a tool like this. It makes my job significantly easier and saves me an enormous amount of time. My clients are impressed by how precisely we’re able to target their specific audience. This tool makes us smarter and more competitive."

“HealthFirst Audiences is proving to be a top performer across many of our clients for reaching qualified audiences at scale. As an agency that prides itself on the use of data and technology for healthcare marketing, Patient Modeled Audiences plays an integral role in that strategy.”

"We partnered with DeepIntent to conduct a comprehensive disclosure risk assessment of their HealthFirst Audiences solution. Their commitment to responsible data usage and patient privacy is admirable. It gave us great pleasure to certify their HIPAA compliance.”

Blog Post

The Value of Pre-Optimizing Your Healthcare Audience Segments

12-11-2023

It’s no easy feat for healthcare marketers to achieve the optimal audience mix for their campaigns. They must carefully select audience segments that are not...

Case Studies

Case Study: Migraine Brand Accelerates Reach to Precise Patient Population While Reducing Cost-Per-Verified-Patient by 50%

10-25-2022

Using a combination of Patient Modeled Audiences and DeepIntent Outcomes™, learn how one pharma brand exceeded their Patient Reach Guarantee by 10% and lowered their...

Portrait Of Senior Woman Sitting Indoors On Sofa At Home

Healthcare Consumerism

The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds

10-22-2021

We surveyed patients to understand how pharmaceutical ads can influence the decisions they make about their health in a time when advertisers are challenged with...