Create Highly Qualified HCP and Patient Audience Segments

Our strategic audience solutions provide the options you need to build, access, or onboard your most clinically-relevant campaign audiences.

See It In Action
Patient Planner

The Smarter, Faster, and More Transparent Way to Plan Patient Campaigns

With patented technology, Patient Planner is the only tool to enable on-demand patient audience creation, optimization, and real-time campaign planning, in a privacy-safe way.
Create

CREATE

Explore patient populations and build custom Patient Modeled Audiences based on claims and consumer data, in a HIPAA-compliant way
Optimize

OPTIMIZE

Assess audience combinations to create the optimal audience mix that maximizes audience quality at the lowest cost

Plan

PLAN

Forecast addressable audience reach and spend across channels and devices, and activate immediately in DeepIntent’s DSP

Learn more about Patient Planner
Brand & Patient

Identify Your Most Valuable HCP Audiences with HCP Planner

Our award-winning HCP Planner enables real-time audience creation and forecasting based on data for 95% of the prescribing HCP universe. DeepIntent is the only DSP fully integrated with IQVIA to enable end-to-end data consistency through campaign planning, activation, and measurement.
Healthcare Provider
Explore and segment HCP audiences based on clinical, behavioral, and demographic data for 1.8M+ addressable NPIs
Patient Modeled Audiences
Upload and match your NPI list in <10 seconds, with a 95%+ average match rate
Folder Plus

Export audiences for immediate activation with DeepIntent’s DSP, the industry leader for HCP reach

Learn more about HCP Planner

DeepIntent Health Advertising Platform

Are you ready to see the platform in action?

Schedule A Demo
Patient Modeled Audiences

Reach Highly-Qualified Patient Audiences with Patented Technology

Now with more powerful algorithms up to 7X more effective in predicting patient conditions, Patient Modeled Audiences leverages the most comprehensive real-world clinical datasets to reach precise patient audiences.

User Authentication
Custom audiences based on campaign-specific claims codes
Transparency
Transparency into the audience creation process
Speed
Immediate activation within DeepIntent’s DSP
Privacy
Privacy-safe with a HIPAA certification for every audience model
Learn more about Patient Modeled Audiences
Healthcare Provider & Patient

Access the First and Only Diverse, Premium HCP and Patient Data Marketplace

Discover DeepIntent’s Audience Marketplace, a unique healthcare data ecosystem curated from leading health data providers and endemic publishers
People
Explore, onboard, and activate your custom or ready-to-use HCP and patient audiences
Healthcare Data

Drive higher audience quality and script lift with DeepIntent Outcomes™, and receive daily provider-level data reporting for all HCP audiences

Learn more about Audience Marketplace

Our Data Partners

IQVIA
Fluent
DocDelta
MJH Life Sciences
Healthlink
ShareThis
Learn More
Data Agnostic Platform

Onboard Existing Segments to Our Data-Agnostic Platform ​

Bring your own audiences to the most powerful healthcare advertising platform to improve performance, unify campaigns, and maximize resources.

+  Load your third-party segments from any provider including Crossix, Swoop, IQVIA, and more. Learn more about activating third-party audiences

+  Pull and dynamically update target lists with seamless platform integrations with your Next Best Action/Engagement systems or CRM data. Learn more about DeepIntent Orchestrate™

"In the 19 years I’ve been doing HCP media, I've never had access to a tool like this. It makes my job significantly easier and saves me an enormous amount of time. My clients are impressed by how precisely we’re able to target their specific audience. This tool makes us smarter and more competitive."
JACKIE SINGLEYFORMER ENGAGEMENT LEAD, GUIDEMARK HEALTH
“Patient Modeled Audiences is proving to be a top performer across many of our clients for reaching qualified audiences at scale. As an agency that prides itself on the use of data and technology for healthcare marketing, Patient Modeled Audiences plays an integral role in that strategy.”
RAY ROSTICHIEF DIGITAL OFFICER, PUBLICIS HEALTH MEDIA
"We partnered with DeepIntent to conduct a comprehensive disclosure risk assessment of their Patient Modeled Audiences solution. Their commitment to responsible data usage and patient privacy is admirable. It gave us great pleasure to certify their HIPAA compliance.”
JAMIE BLACKPORTHEAD OF PRIVACY HUB BY DATAVANT
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More Insights

Copilot Audience Recommendations
Blog Post
The Value of Pre-Optimizing Your Healthcare Audience Segments
12-11-2023
It’s no easy feat for healthcare marketers to achieve the optimal audience mix for their campaigns. They must carefully select audience segments that are not...
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Case Studies
Case Study: Migraine Brand Accelerates Reach to Precise Patient Population While Reducing Cost-Per-Verified-Patient by 50%
10-25-2022
Using a combination of Patient Modeled Audiences and DeepIntent Outcomes™, learn how one pharma brand exceeded their Patient Reach Guarantee by 10% and lowered their...
Read More
Portrait Of Senior Woman Sitting Indoors On Sofa At Home
Healthcare Consumerism
The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds
10-22-2021
We surveyed patients to understand how pharmaceutical ads can influence the decisions they make about their health in a time when advertisers are challenged with...
Read More

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