Put Health Intelligence At The Center of Your HCP and DTC Campaigns

Our strategic audience solutions power customization and insight for all your targeting strategies
Patient Planner

Amplify your DTC campaigns

Use our patented tech to create, compare, and forecast DTC audience performance against health KPIs
Create

CREATE

Explore patient populations and build custom HealthFirst Audiences based on claims and consumer data, in a HIPAA-compliant way

Optimize

OPTIMIZE

Assess audience combinations to create the optimal audience mix that maximizes audience quality at the lowest cost

Plan

PLAN

Forecast addressable audience reach and spend across channels and devices, and activate immediately in DeepIntent’s DSP

Brand & Patient

Uncover Your Most Valuable HCP Audiences

Create and forecast HCP audiences in real-time based on data for 95% of the prescribing HCP universe

Healthcare Provider
Explore and segment HCP audiences based on clinical, behavioral, and demographic data for 1.8M+ addressable NPIs
Patient Modeled Audiences
Upload and match your NPI list in <10 seconds, with a 95%+ average match rate
Folder Plus

Export audiences for immediate activation with DeepIntent’s DSP, the industry leader for HCP reach

DeepIntent Health Advertising Platform

Are you ready to see the platform in action?

Patient Modeled Audiences

Upgrade To The Next Generation Of Health Intelligent Targeting

HealthFirst Audiences leverage the most comprehensive real-world clinical datasets, combined with thousands of demographic and real-time signals, to reach consumers with relevant advertising.

User Authentication
Custom audiences based on campaign-specific claims codes
Transparency
Transparency into the audience creation process
Speed
Immediate activation within DeepIntent’s DSP
Privacy
Privacy-safe with a HIPAA certification for every audience model
Healthcare Provider & Patient

Access the First and Only Diverse, Premium HCP and DTC Data Marketplace

DeepIntent’s healthcare data ecosystem is curated from leading health data and well respected consumer data providers.

Healthcare Provider

Explore custom or ready-to-use HCP and consumer audiences from dozens of 3rd party partners

People

Shop audiences from dozens of demographic, behavioral, and purchase vendors

Plan

Combine audiences to maximize reach based on health KPIs like Audience Quality

Create

Load third-party segments from any provider including Crossix, Swoop, IQVIA, and more.  Learn more about activating third-party audiences.

Healthcare Data

Connect DeepIntent with CRM or Next Best Action systems to activate dynamic target lists.  Learn more about our platform integrations.

Our Data Partners

More Insights

Copilot Audience Recommendations
Blog Post
The Value of Pre-Optimizing Your Healthcare Audience Segments
It’s no easy feat for healthcare marketers to achieve the optimal audience mix for their campaigns. They must carefully select audience segments that are not...
Read More
DTC Outcomes Migraine
Case Studies
Case Study: Migraine Brand Accelerates Reach to Precise Patient Population While Reducing Cost-Per-Verified-Patient by 50%
Using a combination of Patient Modeled Audiences and DeepIntent Outcomes™, learn how one pharma brand exceeded their Patient Reach Guarantee by 10% and lowered their...
Read More
Portrait Of Senior Woman Sitting Indoors On Sofa At Home
Healthcare Consumerism
The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds
We surveyed patients to understand how pharmaceutical ads can influence the decisions they make about their health in a time when advertisers are challenged with...
Read More

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