Create Highly Qualified HCP and Patient Audience Segments

Our strategic audience solutions provide the options you need to build, access, or onboard your most clinically-relevant campaign audiences.


The Smarter, Faster, and More Transparent Way to Plan Patient Campaigns

Patient Planner is the only tool that unifies medical and pharmacy claims within a healthcare DSP for on-demand patient audience creation and real-time campaign planning.
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Explore and understand patient populations based on clinically-relevant claims codes, demographics, and media consumption habits
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Forecast your addressable audience size, assess factors that affect reach, and estimate spend across channels and devices
Reach your most valuable patients by sending audiences directly to DeepIntent’s DSP for activation, while ensuring HIPAA compliance

Identify Your Most Valuable HCP Audiences with HCP Planner, Now Powered by IQVIA

Our award-winning HCP Planner enables real-time audience creation and forecasting based on data for 95% of the prescribing HCP universe. DeepIntent is the only DSP fully integrated with IQVIA to enable end-to-end data consistency through campaign planning, activation, and measurement.
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Explore and segment HCP audiences based on clinical, behavioral, and demographic data for 1.8M+ addressable NPIs
Upload and match your NPI list in <10 seconds, with a 95%+ average match rate
Export audiences for immediate activation with DeepIntent’s DSP, the industry leader for HCP reach

DeepIntent Healthcare Advertising Platform

Are you ready to see the platform in action?

Access the First and Only Healthcare Data Marketplace​​

Discover DeepIntent’s Audience Marketplace, a unique healthcare data ecosystem curated from leading health data providers and endemic publishers

Access custom and ready-to-use patient and HCP audience segments built from a variety of medical and pharmacy claims, labs, genomic, contextual, and social data providers

Increase exposure to HCPs right before patient visits. DeepIntent is the only DSP that uses eligibility data to identify and reach NPIs who are scheduled to see clinically-relevant patients


Receive daily physician-level data (PLD) reporting for all HCP audiences across all data providers

Our Data Partners

Onboard Existing Segments to Our Data-Agnostic Platform ​

Bring your own audiences to the most powerful healthcare advertising platform to improve performance, unify campaigns, and maximize resources.

Load your third-party segments from any provider including Crossix, Swoop, IQVIA, and more. Learn more about activating third-party audiences

Pull and dynamically update target lists with seamless platform integrations with your Next Best Action/Engagement systems or CRM data. Learn more about DeepIntent Orchestrate™

More Insights

Research Report
The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds
We surveyed patients to understand how pharmaceutical ads can influence the decisions they make about their health in a time when advertisers are challenged with...
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Case Studies
Case Study: Eligibility Data (Increased HCP Exposure)
A pharmaceutical company looking to raise awareness for an injectable drug therapy that treats acute attacks of Hereditary Angioedema (HAE) used DeepIntent's Eligibility Data to...
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Case Studies
Case Study: Patient Modeled Audiences (30% Higher Audience Quality)
For one biotechnology leader looking for a partner for ongoing campaign support, DeepIntent's Patient Modeled Audiences delivered 30% higher Audience Quality compared with other partners....
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