Measure and Optimize Toward Real-World Outcomes

Measure and optimize live advertising campaigns with the first and only demand side platform (DSP) proven to drive higher audience quality and script lift through the use of real-world clinical data.

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DEEPINTENT OUTCOMES™

Our award-winning patented technology makes DeepIntent the only demand side platform to link real-world clinical data with impression data so marketers can measure and optimize live campaigns toward audience quality and script performance metrics.

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Increase awareness, drive consideration, improve script lift

+  Automatic, in-flight optimizations: Use predictive algorithms that continuously optimize all audience, media, and messaging parameters to improve audience quality and/or script performance

+  Daily data refreshes: Measure and optimize performance based on the industry’s the most comprehensive healthcare dataset and fastest pharmaceutical data refresh

+  Insightful analysis: Access live campaign performance to understand performance drivers within and across campaigns, and glean strategic audience insights

Optimize Campaign Inflight

Auto-Optimize Campaigns In-Flight

Our AI-powered machine learning algorithms automate real-time optimization to accelerate performance while reducing cost.

Script Increase

Patient Campaigns

Increase audience quality while reducing cost-per-verified-patient

Healthcare Provider
HCP Campaigns Improve script lift while reducing cost-per-TRx, -NRx, or -NBRx
Campaign

Patient and HCP Campaigns

Coordinate and optimize patient and HCP exposures toward common KPIs

DeepIntent Healthcare Advertising Platform

Are you ready to see the platform in action?

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Prescriptions Over Impressions

CASE STUDY

Prescriptions Over Impressions

How does addressable media impact script performance? DeepIntent helped one top pharmaceutical company and its agency of record, Matterkind, answer that question with an integrated, cross-channel campaign. With the help of data-driven audience building and real-time script optimization, the brand maximized ROI.

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Ilumya Case Study

Sun Pharma and Fingerpaint Grow Verified Patient Reach for ILUMYA® with DeepIntent Outcomes™

Machine learning algorithms auto-optimized all campaign parameters in-flight, including CTV and online video inventory, to maximize verified patient reach while minimizing the cost-per-verified-patient (CPVP)

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“For years, we have faced the challenge of connecting healthcare provider and patient advertising campaigns in a meaningful way. Now with DeepIntent Outcomes, not only do we see a meaningful increase in script lift, but we’re also able to serve more coherent and relevant information to patients and providers that support the patient’s journey towards health and wellness.”
KATE GATTUSOVP, BUSINESS INTELLIGENCE, PUBLICIS HEALTH MEDIA
“Real-time clinical data is notoriously hard to come by because of lags in third-party measurement. This can make it challenging to act quickly; what could have been an actionable insight becomes a nice-to-know. DeepIntent Outcomes in an innovative solution that makes it possible to optimize campaigns more efficiently and effectively while helping us understand HCP and/or patient behaviors in a more holistic way.”
MEG BARNETTVP, DATA & DIGITAL STRATEGY, SSCG MEDIA GROUP, AN OMNICOM HEALTH GROUP COMPANY
“Being able to measure and auto-optimize live campaigns toward verified patient reach and script performance is completely game changing. DeepIntent Outcomes presents opportunity to further drive accountability of paid media dollars, gain insight about strategic audiences, and strengthen our clients’ business results. We look forward to learning and actioning against these efforts!”
CHANNEL DIRECTORLEADING HEALTHCARE MEDIA AGENCY
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More Insights

Case Studies
Case Study: DeepIntent Outcomes™ (Audience Quality Algorithm)
9-22-2021
With its adaptive, AI-powered machine learning algorithms, DeepIntent Outcomes™ is proven to maximize verified patient reach to grow audience quality (AQ) at the lowest possible...
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DeepIntent Outcomes - strategic insight case study
Case Studies
Case Study: DeepIntent Outcomes™ (Strategic Insight)
4-5-2021
Real-time clinical data is notoriously hard to come by. Learn how DeepIntent Outcomes™ gave one biotechnology leader unprecedented speed to actionable insight. Download Now
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DeepIntent Outcomes case study - 35% higher TRx
Case Studies
Case Study: DeepIntent Outcomes™ Coordinated HCP and Patient Campaign Generates 35% Higher Total Script Lift for Leading Pharmaceutical Company
4-5-2021
DeepIntent Outcomes™ enabled one leading healthcare media agency and its largest pharma client to coordinate HCP and patient media, driving 35% higher TRx. Download Now
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