Sun Pharma and its agency of record Fingerpaint wanted to raise awareness for ILUMYA, and sought out a digital media solution capable of accelerating patient reach while maximizing media efficiencies.
Using Patient Modeled Audiences to plan their campaign and activate it across CTV, online video, and digital, as well as DeepIntent Outcomes to measure and optimize performance, they were able to increase verified patient reach by 5.7x while decreasing the cost-per-verified-patient by 83%.
In Episode 9, host John Mangano sits down with Dr. Brad Bowman, MD, Chief Medical Officer and Head of Data Science and Quality at Healthgrades. Brad offers a unique perspective on the intersection of healthcare and artificial intelligence (AI). You may know that AI is already transforming medicine, from reading X-rays to predicting health […]
In this episode of Deep: The Health Marketing Podcast, John Mangano is joined by Sara Hayes, SVP of Communities at Health Union. Sara oversees over 50 online health communities that connect patients with shared experiences, offering support, information, and inspiration in moments that matter most. Together, they explore: The unique role online communities play in […]
In this episode of Deep, John Mangano sits down with Tom Carr, SVP of Media and Data Strategy at Everyday Health Group, to discuss the evolution of health marketing and its impact on consumers and providers alike. Tom shares insights from his extensive career in health media, exploring how digital platforms have transformed patient […]
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