Case Study: DeepIntent Outcomes™ (Verified Patient Reach and Efficiency)

Sun Pharma and its agency of record Fingerpaint wanted to raise awareness for ILUMYA, and sought out a digital media solution capable of accelerating patient reach while maximizing media efficiencies.

Using Patient Modeled Audiences to plan their campaign and activate it across CTV, online video, and digital, as well as DeepIntent Outcomes to measure and optimize performance, they were able to increase verified patient reach by 5.7x while decreasing the cost-per-verified-patient by 83%.

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