Sun Pharma and its agency of record Fingerpaint wanted to raise awareness for ILUMYA, and sought out a digital media solution capable of accelerating patient reach while maximizing media efficiencies.
Using Patient Modeled Audiences to plan their campaign and activate it across CTV, online video, and digital, as well as DeepIntent Outcomes to measure and optimize performance, they were able to increase verified patient reach by 5.7x while decreasing the cost-per-verified-patient by 83%.
In this episode of Deep, John Mangano is joined by TelevisaUnivision’s Jorge Daboub (EVP, Client Partnerships — Pharma & Healthcare), an expert in health marketing to the Hispanic community. They dive into the often overlooked Hispanic market in pharma and healthcare, discussing the major gaps in media reach, data representation, and opportunities for growth. […]
In this episode of Deep, John Mangano talks with Jason Patterson, Chief Analytics Officer at Publicis Health Media, about the evolving landscape of media, analytics, and advertising in healthcare. With a career spanning leadership roles in top media and analytics companies, Jason offers unique insights into how client expectations have transformed over the years […]
In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck’s oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how […]
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