The Health Advertising Platform

A healthcare advertising platform that empowers marketers to plan, activate, measure and optimize HCP and DTC programmatic campaigns, all within a single platform.

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DeepIntent Healthcare Platform

Proven to drive higher audience quality and script lift

Plan

Plan

Create highly-qualified DTC and HCP audience segments and forecast real-time performance potential to reach your most clinically-relevant audiences.

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+  Build custom HCP and DTC audiences based on the the industry’s most comprehensive healthcare dataset

+  Access clinically-precise audiences from the first and only healthcare data marketplace
+  Onboard existing segments to our data-agnostic platform
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activate

Activate

Address your audiences immediately using our homegrown, award-winning DSP. Trade directly with publishers, buy across the open exchange, and access the first Connected TV Marketplace built for healthcare advertisers.
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+  Reach more than 75%+ of addressable CTV households with curated inventory from programmers like Hulu, NBCUniversal, and Discovery+
+  Tap into the only healthcare DSP integrated with LG TV viewership data
+  Enjoy zero-fee trading on direct deals with leading publishers, like Haymarket, Bulletin Healthcare, and Everyday Health
+  Seamlessly activate custom or ready-to-use patient and HCP audience segments via Audience Marketplace
+  Dynamically update HCP target lists with seamless platform integrations
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Measure Optimize

Measure & Optimize

Drive higher audience quality and script lift with DeepIntent Outcomes™, our patented, award-winning solution that automatically optimizes live campaigns based on real-world clinical data and machine learning.
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+  Proven to improve performance for DTC, HCP, and integrated campaigns

+  Insightful analysis to understand and improve performance drivers within and across campaigns
+  Daily provider-level data (PLD) reporting for all HCP audiences
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DeepIntent Health Advertising Platform

Are you ready to see the platform in action?

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DeepIntent CoPilot

Introducing DeepIntent Copilot

Built into the DeepIntent Health Advertising Platform, our latest innovation brings AI-powered insights and recommendations to your campaign planning and activation, enabling you to:

Smarter Campaigns

Reach your optimal audience

Maximize your audience quality and DTC reach with pre-optimized audience segments

AI-Powered Insights and Recommendations

Maximize your media investment

Connect media exposure to real-time clinical outcomes and uncover insights that help evolve your strategy
Real-Time Campaign Optimization

Drive performance and efficiency

Understand how certain channels are performing and then make adjustments to ensure your campaign influences more patient-to-provider interaction
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CTV Family

Data and Identity Foundation Built for a Cookieless Future Since 2019​

Planner

Maximize cookieless reach with our proprietary identity solution that directly connects healthcare datasets to anonymized clinical, behavioral, CRM, and first-party publisher data in real time

Identity Data Partners

Discover the first and only cookieless by design HCP and DTC data marketplace, powered by the industry’s leading identity graph

DSP

Access one of the first demand side platforms integrated with LiveRamp RampID for cookieless bidding and biddable IDs

data

Leverage direct integrations with publisher first-party data, such as NPIs and hashed emails, via DeepIntent’s Healthcare Marketplace

couple together ipad

Our Commitment to a Privacy-First and Brand-Safe Advertising Environment​

Publisher

Create unique, personalized, and relevant messaging in a privacy-compliant way

Transparent

Protect patient identity with a patented modeling process that combines artificial intelligence and emerging privacy technologies, like differential privacy

Compliance

Achieve a high viewability, brand-safe environment with industry-leading verification partners such as DoubleVerify and Integral Ad Sciences (IAS)

Ilumya Case Study

How Sun Pharma and Fingerpaint Grew Verified Patient Reach 5.7X

DeepIntent Outcomes™ machine learning algorithms auto-optimized all campaign parameters in-flight, helping Sun Pharma and its consumer agency of record, Fingerpaint, raise awareness for ILUMYA® while decreasing cost-per-verified patient by 83%.
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Want to Run Winning Connected TV Campaigns?

Read our recent whitepaper to see how healthcare advertisers can improve performance and patient outcomes with CTV.

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“The DeepIntent Healthcare Advertising Platform is incredibly innovative and provides us access to custom healthcare audiences with the ability to measure and optimize all within one DSP toward claims-based outcomes.”
NICK BARTOLOMEOVP, OMNICHANNEL, FINGERPAINT
“DeepIntent is focused on driving innovation for its customers. We are piloting a new program allowing us to deliver highly targeted advertising at the most relevant moment. DeepIntent’s Healthcare Advertising Platform is the only platform in the market today with these capabilities, highlighting its commitment to innovation in a privacy-safe and transparent way that is focused on delivering positive business outcomes.”
DONALD ABRAMOSR. DIRECTOR, HAE MARKETING, PHARMING HEALTHCARE, INC.
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More Insights

Press Release
DeepIntent Launches Pioneering Program to Elevate Third-Party Data Accountability
12-11-2024
New Initiative Sets Standards in Data Vendor Compliance, Strengthening Client Confidence in Third-Party Data Sources NEW YORK, December 11, 2024 DeepIntent, the health advertising platform,...
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Article
Sharing Exposure Data for Measurement: 10 Best Practices
12-5-2024
It’s an exciting time to be in the field of health-related, data-driven analytics. While there is increasing uncertainty due to the evolving regulatory and technology...
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Press Release
DeepIntent’s Yashina Burns and Jennifer Loga Named to MM+M’s 40 Under 40 List
12-5-2024
NEW YORK, December 5, 2024 — MM+M has announced its sixth class of 40 Under 40 honorees. The program shines a light on the young...
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