Blog

Events

Resources

Education

Looking Beyond Linear: How Pharma Marketers Can Capitalize on Connected TV 2022

  • DeepIntent
  • 1-24-2022

Streaming is having a moment in the sun, and of course, advertisers are right there basking in its glow. We’ve seen a huge uptick in clients running connected TV (CTV) campaigns on our platform, and as healthcare advertisers increasingly embrace this exciting channel, we’re here to help them capitalize on its incredible value.

We’ve written our latest whitepaper, Looking Beyond Linear: How Pharma Marketers Can Capitalize on Connected TV in 2022, along with a diverse group of strategic partners that includes LG Ads Solutions, Matterkind, FreeWheel, LiveRamp, Tubi, and the Video Advertising Bureau (VAB).

Download the whitepaper to see the campaign data behind our CTV success stories, and read predictions from our leadership and partners.

Share this Post

Related Articles

AdLab Recap: How Innovation and Interoperability Will Enable Personalized Advertising

As health marketing undergoes rapid disruption around privacy and identity, delivering personalized messaging at scale becomes a steeper challenge—and an even more important goal. It isn’t just about “selling” more products. It’s about finding new ways to reach people and improve health outcomes. At AdLab Health Marketing Summit, DeepIntent Founder and CEO Chris Paquette urged […]

  • DeepIntent
  • 5-10-2024
Read More

Revolutionizing Healthcare Advertising: How DeepIntent Outcomes™ Delivers Exceptional Performance for Leading Pharma Brands

Proven to drive audience quality (AQ) and script lift, DeepIntent Outcomes™ is the industry’s fastest measurement solution based on clinical data. Download our eBooklet for a look at how Outcomes helped some of the leading pharma brands achieve: 164% higher audience quality over the course of a campaign 27% higher script lift within the first […]

  • DeepIntent
  • 5-25-2023
Read More

Silver Streamers: A Golden Opportunity for Pharma Advertisers on CTV

With the rapid rise of streaming in recent years, it’s a common misconception that older audiences are still spending the majority of their viewing time with linear TV — a belief that has kept most pharma advertising investments focused on traditional channels. As one of the most important demographics for pharma, we set out to […]

  • DeepIntent
  • 5-10-2023
Read More

Never Miss New Insights

Sign up for the newsletter to ensure our latest whitepapers, research reports, and more are delivered to your inbox.

Subscribe