Blog Post
This Week in Healthcare Marketing: Pay TV Subscribers Shift to Streaming, the Ad Industry Prepares for New Privacy Laws, COVID Vaccine Boosters Authorized for All Adults
11-19-2021

Staying up to date on every healthcare marketing trend is easier said than done these days, which is why we’re curating a weekly digest with…

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Blog Post
LG Ads Solutions Names DeepIntent Exclusive DSP for Healthcare CTV Ads
11-10-2021

Connected TV (CTV) is having a moment in the sun, which means advertisers are right there in the shadows. As the COVID-19 pandemic kept millions…

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Blog Post
The Patient Perspective: Do Patients Find Pharmaceutical Ads Relevant?
11-4-2021

Even as advertising technology gets more intelligent, more data-driven, and more automated, achieving ad relevance is no easy task. It can be especially challenging for…

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Blog Post
Real-World Outcomes: A Look at the Healthcare Marketing Campaign Metrics Driving Optimization at DeepIntent
10-27-2021

Healthcare marketers are looking for deeper, more actionable insights to inform how their campaigns are performing. While clicks and impressions are useful digital metrics for…

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Blog Post
Why Programmatic CTV Is a Must for Healthcare Marketers
10-21-2021

With little to do and nowhere to go, millions of people spent the majority of last year on the couch, toggling between Netflix, Hulu, Disney+,…

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Blog Post
Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection
10-7-2021

2020 was a landmark year for digital health companies. Investment topped $14 billion, a short-lived record; digital health funding totaled $15 billion…

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Blog Post
Introducing Audience Marketplace: Driving Innovation with an Industry-Leading Health Data Ecosystem
9-28-2021

We have officially announced the launch of our newest innovation, Audience Marketplace, the first and only health data ecosystem featuring ready-to-activate and…

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Blog Post
Pharma Marketing 101: 5 Things Every Healthcare Marketer Should Know
8-31-2021

Pharma marketing is unique. One of the largest industries in the U.S. and the world, it’s also one of the most highly regulated, presenting a…

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Blog Post
Patient Marketing and Privacy: Q+A With Mirador Analytics CEO Jamie Blackport
8-25-2021

When it comes to patient marketing and the healthcare industry at large, privacy is of the utmost concern. As more and more health data gets…

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