How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

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Blog Post

3 Things to Know About Our DSP Certification Program

There are two hurdles every healthcare marketer must face when launching a campaign. The first is finding a healthcare-specific demand-side platform (DSP) that addresses …

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DeepIntent IQVIA
Blog Post

An Open Letter to DeepIntent Clients and Partners on the IQVIA Acquisition (2nd and Final Update)

Keeping with my promise to keep you, our clients and partners, informed about our proposed acquisition by IQVIA, I write today to share a …

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Copilot Audience Recommendations
Blog Post

The Value of Pre-Optimizing Your Healthcare Audience Segments

It’s no easy feat for healthcare marketers to achieve the optimal audience mix for their campaigns. They must carefully select audience segments that are …

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Blog Post

5 Essentials for Improving Pharma Campaign Performance

With the rise of artificial intelligence and machine learning, new innovations in healthcare advertising seem to crop up every day. However, it can be …

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DeepIntent at Digital Pharma East
Blog Post

Artificial Intelligence and a Patient-Centric Approach: Highlights from DPE 2023

As one of the most important events in our industry, Digital Pharma East is crucial for furthering the conversation around trends that will impact …

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DeepIntent IQVIA
Blog Post

An Open Letter to DeepIntent Clients and Partners on the IQVIA Acquisition

As you may know, DeepIntent entered into a definitive agreement to be acquired by IQVIA during the second half of 2022. I’ve committed to …

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Blog Post

Pharma Marketing 101: 5 Things Every Healthcare Marketer Should Know

Pharma marketing is unique. There are two primary audiences (healthcare providers and patients) and only two countries where you can do direct-to-consumer advertising (the …

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ID5 Cookieless
Blog Post

Our Guide to Healthcare Advertising in the Cookieless Future

For years now, one of the most pressing topics in the advertising industry has been preparing for the cookieless future. Browsers like Apple’s Safari …

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Convergent TV and the future of healthcare marketing
Blog Post

What Convergent TV Means for the Future of Healthcare Marketing

There’s a $14 billion opportunity at the intersection of healthcare, data, media, and artificial intelligence. And sitting at that intersection is convergent TV, which we …

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