How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Josh Stewart headshot with text My Career Journey at DeepIntent
Blog Post

My Career Journey at DeepIntent: Josh Stewart

“My Career Journey” is an interview series where we showcase the phenomenal talent at DeepIntent, offering insight into the paths that led them to …

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The top healthcare advertising trends of 2023
Blog Post

What We See for 2023: The Healthcare Advertising Trends Shaping Our Industry

Digital health data is the oil and programmatic advertising is the engine. Together, they supercharge campaign results, improving timeliness and relevance as algorithms constantly …

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ID5 Cookieless
Blog Post

Going Cookieless: The Current Outlook for Healthcare Marketers

One early prediction for 2023? We’re going to hear a lot more chatter about going cookieless than there already is. One year closer to …

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Omnichannel healthcare marketing
Blog Post

Omnichannel Healthcare Marketing, Data Privacy, CTV: The Stars of Digital Pharma East 2022

We’re back from another year at Digital Pharma East as the event’s proud marquee sponsor. Between a well-received product announcement and another great party, …

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What is CTV
Blog Post

DeepIntent Deep Dive: What Is CTV?

Connected TV (CTV) is one of the hottest channels available for advertising, with ad spending projected to reach $19 billion by the end of …

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my career journey with headshot of Matt Nam
Blog Post

My Career Journey at DeepIntent: Matt Nam

“My Career Journey” is an interview series where we showcase the phenomenal talent at DeepIntent, offering insight into the paths that led them to …

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Woman wearing glasses typing on laptop
Blog Post

5 Essentials for Improving Pharma Campaign Performance

In the world of healthcare advertising, new innovations seem to crop up every day, especially with the rise of artificial intelligence and machine learning. …

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Patient Planner - build and forecast patient audiences in real time
Blog Post

Introducing Patient Planner: The Smarter, Faster Way to Plan Campaigns and Activate Patient Audiences

During my years on the agency side, understanding segmentation for patient audiences was one of my favorite parts of planning campaigns. We’d get personas …

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What is a healthcare DSP
Blog Post

DeepIntent Deep Dive: What Is a Healthcare DSP?

Commonly abbreviated as DSPs, demand side platforms connect to many sell side platforms, where digital advertising is bought and sold in real-time through automated …

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