How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

DeepIntent at Digital Pharma East
Blog Post

Artificial Intelligence and a Patient-Centric Approach: Highlights from DPE 2023

As one of the most important events in our industry, Digital Pharma East is crucial for furthering the conversation around trends that will impact …

Read More
DeepIntent IQVIA
Blog Post

An Open Letter to DeepIntent Clients and Partners on the IQVIA Acquisition

As you may know, DeepIntent entered into a definitive agreement to be acquired by IQVIA during the second half of 2022. I’ve committed to …

Read More
Blog Post

Pharma Marketing 101: 5 Things Every Healthcare Marketer Should Know

Pharma marketing is unique. There are two primary audiences (healthcare providers and patients) and only two countries where you can do direct-to-consumer advertising (the …

Read More
ID5 Cookieless
Blog Post

Our Guide to Healthcare Advertising in the Cookieless Future

For years now, one of the most pressing topics in the advertising industry has been preparing for the cookieless future. Browsers like Apple’s Safari …

Read More
Convergent TV and the future of healthcare marketing
Blog Post

What Convergent TV Means for the Future of Healthcare Marketing

There’s a $14 billion opportunity at the intersection of healthcare, data, media, and artificial intelligence. And sitting at that intersection is convergent TV, which we …

Read More
Driving NBRx and Improving AQ with Outcomes
Blog Post

Driving NBRx and Improving AQ: How DeepIntent Outcomes Delivers for Pharma Advertisers

There are more than 20,000 prescription drugs approved for marketing by the Food and Drug Administration (FDA). And yet, they all have one big …

Read More
Innovating With Intent 2023- The state of convergent TV
Blog Post

The State of Convergent TV: 3 Takeaways from Our Innovating with Intent Event

In its true form, convergence refers to the shift from analog to digital, something that’s been happening for many years. By 2022, Leichtman Research …

Read More
Switching from linear TV to CTV
Blog Post

Three Considerations for Healthcare Marketers Switching from Linear TV to CTV

For decades, traditional or linear TV has dominated the budgets of pharma advertisers. To meet industry recommendations developed decades ago, which call for audience …

Read More
Metrics
Blog Post

Real-World Outcomes: A Look at the Healthcare Marketing Campaign Metrics Driving Optimization at DeepIntent

Healthcare marketers are looking for deeper, more actionable insights to inform how their campaigns are performing. While clicks and impressions are useful digital metrics …

Read More