This Week in Healthcare Marketing: The Future of Ad Quality Measurement, Clearer Definitions for CTV, Expanding Reach to All HCPs
9-10-2021

Staying up to date on every healthcare marketing trend is easier said than done these days, which is why we’re curating a weekly digest with…

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Pharma Marketing 101: 5 Things Every Healthcare Marketer Should Know
8-31-2021

Pharma marketing is unique. One of the largest industries in the U.S. and the world, it’s also one of the most highly regulated, presenting a…

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Patient Marketing and Privacy: Q+A With Mirador Analytics CEO Jamie Blackport
8-25-2021

When it comes to patient marketing and the healthcare industry at large, privacy is of the utmost concern. As more and more health data gets…

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Our Promise to DeepIntent Employees: Respect, Openness, Opportunity, Trust, Succeeding Together
8-11-2021

Last February, before the COVID-19 pandemic turned the whole world upside down, there were about 60 DeepIntent employees. When we closed down our offices, they…

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5 Things Healthcare Marketers Need to Consider During RFP Season
7-21-2021

With RFP season fast approaching, I’m reflecting on my years on the agency side. Reviewing potential partners, we always looked for the typical asks: data-driven…

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Marketing to HCPs: Having the Right Data — and Using It Right
6-23-2021

Pharmaceutical companies have traditionally reached healthcare providers (HCPs) by sending sales representatives to their offices. But with the pandemic rendering that method impossible, marketing to…

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Real-World Clinical Data and a Top Team: Building DeepIntent Outcomes
6-3-2021

Like any other piece of technology, DeepIntent Outcomes™ began with a problem. Pharmaceutical marketers didn’t have a solution for quickly measuring and optimizing their campaigns…

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5 Reasons DeepIntent Outcomes Is a Must for Healthcare Marketing Agencies
4-22-2021

A veteran media planner, our Chief Strategy Officer Jen Werther explains why DeepIntent Outcomes™ is a must for healthcare marketing agencies. Before any client meeting,…

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Improve Patient Outcomes With DeepIntent Outcomes™
4-9-2021

Timely, highly relevant ads provide healthcare marketers with an incredible opportunity to provide patients with more relevant information, educating them about conditions and treatment options.

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