How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Blog Post

AdLab Recap: How Innovation and Interoperability Will Enable Personalized Advertising

As health marketing undergoes rapid disruption around privacy and identity, delivering personalized messaging at scale becomes a steeper challenge—and an even more important goal. …

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Blog Post

Redefining Leadership: Empowering Women in Health, Advertising, and Technology

This year’s AdLab Health Marketing Summit culminated in a panel discussion about women in the health marketing industry, the challenges they’ve met, and opportunities …

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Blog Post

AdLab Recap: Advancing Addressability, Preserving Privacy

Attendees at AdLab Health Marketing Summit identified privacy as a top concern, and it’s no wonder why. Health marketers must contend with new state …

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Blog Post

Three Ways AI Can Improve Your Campaign Performance

From accelerating drug discovery to powering advertising technology, the potential of artificial intelligence (AI) to positively impact health outcomes is taking our industry by …

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Chairs in front of a screen with the AdLab logo
Blog Post

As Said at AdLab: The Current State of Health Advertising from the Marketer’s POV

Healthcare marketers today are navigating rapid change. Reshaping the industry as we know it, new privacy laws and technologies like generative AI create an …

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Three panelists onstage
Blog Post

Integrated Campaigns: Marketing as the Ultimate Social Experiment

On April 9, DeepIntent assembled leaders from across the pharma, marketing, and ad tech industries at AdLab Health Marketing Summit to address our current …

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Chris Paquette giving a presentation in front of an audience
Blog Post

The Future of Personalization in Health Advertising: Our Top 3 Takeaways from AdLab

In the fast-paced world of health marketing, leaders are on the hunt for innovations that improve their campaigns and patient outcomes. They know that …

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A digital out-of-home kiosk
Blog Post

3 Ways to Enhance Your Pharma Strategy with Digital Out-of-Home (DOOH)

According to the Out of Home Advertising Association of America, consumers spend 70% of their time outside their homes. For healthcare marketers, digital out-of-home …

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A pop-up box with the question "Ready to go cookieless?"
Blog Post

Two Questions to Ask Your DSP About Going Cookieless

Mastering the cookieless future of digital advertising is a top priority for pharmaceutical brands looking to get or stay ahead. Because even with changes …

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