This Week in Healthcare Marketing: Pay TV Subscribers Shift to Streaming, the Ad Industry Prepares for New Privacy Laws, COVID Vaccine Boosters Authorized for All Adults
11-19-2021

Staying up to date on every healthcare marketing trend is easier said than done these days, which is why we’re curating a weekly digest with…

Read More
LG Ads Solutions Names DeepIntent Exclusive DSP for Healthcare CTV Ads
11-10-2021

Connected TV (CTV) is having a moment in the sun, which means advertisers are right there in the shadows. As the COVID-19 pandemic kept millions…

Read More
The Patient Perspective: Do Patients Find Pharmaceutical Ads Relevant?
11-4-2021

Even as advertising technology gets more intelligent, more data-driven, and more automated, achieving ad relevance is no easy task. It can be especially challenging for…

Read More
Real-World Outcomes: A Look at the Healthcare Marketing Campaign Metrics Driving Optimization at DeepIntent
10-27-2021

Healthcare marketers are looking for deeper, more actionable insights to inform how their campaigns are performing. While clicks and impressions are useful digital metrics for…

Read More
Why Programmatic CTV Is a Must for Healthcare Marketers
10-21-2021

With little to do and nowhere to go, millions of people spent the majority of last year on the couch, toggling between Netflix, Hulu, Disney+,…

Read More
Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection
10-7-2021

2020 was a landmark year for digital health companies. Investment topped $14 billion, a short-lived record; digital health funding totaled $15 billion…

Read More
Introducing Audience Marketplace: Driving Innovation with an Industry-Leading Health Data Ecosystem
9-28-2021

We have officially announced the launch of our newest innovation, Audience Marketplace, the first and only health data ecosystem featuring ready-to-activate and…

Read More
Pharma Marketing 101: 5 Things Every Healthcare Marketer Should Know
8-31-2021

Pharma marketing is unique. One of the largest industries in the U.S. and the world, it’s also one of the most highly regulated, presenting a…

Read More
Patient Marketing and Privacy: Q+A With Mirador Analytics CEO Jamie Blackport
8-25-2021

When it comes to patient marketing and the healthcare industry at large, privacy is of the utmost concern. As more and more health data gets…

Read More