How We Think

A Newsletter for Healthcare Marketers

Blog Post

Living in the Cookieless Present: Q+A with ID5 Chief Strategy Officer Joanna Burton

With Google on track to deprecate third-party cookies in Chrome in 2024, marketers are getting ready for the cookieless future. But as Joanna Burton …

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DeepIntent and Matterkind case study: Measuring pharma ad campaigns, proving CTV superiority
Blog Post

How DeepIntent and Matterkind Proved CTV’s Superiority for Measuring Pharma ad Campaigns, Delivering 2X Higher NBRx

The pharmaceutical industry has long favored broadcast television. In fact, linear TV accounted for more than 70% of last year’s ad spend. That’s because …

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Blue binoculars image with an orange bird icon and the word Birdwatching
Blog Post

Birdwatching: The Latest in Cookieless Advertising Tech

Welcome to Birdwatching, where we keep track of all the latest updates related to the avian-themed acronyms of the cookieless advertising world. DeepIntent is …

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What healthcare agencies need to know
Blog Post

3 Things Healthcare Agencies Need to Understand About Digital Advertising

The rapidly evolving digital advertising landscape is forcing healthcare agencies to rethink their strategies for long-term success. Agencies should be connecting the dots from …

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MY CAREER JOURNEY AT DEEPINTENT: CARRIE CRAIGMYLE
Blog Post

My Career Journey at DeepIntent: Carrie Craigmyle

As Director of Talent Acquisition at DeepIntent, I’m excited to kick off a new series that will showcase the phenomenal talent at DeepIntent, offering …

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Parents and children watching TV
Blog Post

The Patient POV: Pharma Advertising on Linear TV vs. Connected TV

For years, the majority of pharma advertising dollars have been allocated toward linear TV. Digital advertising, including connected TV advertising, has only become more …

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Democratizing Measurement
Blog Post

Democratizing Measurement Calls for Quality Data and Transparency: 6 Questions to Ask Potential Measurement Partners

The advertising industry burns through buzzwords faster than Apple updates iPhones. “Democratization” is the catchphrase du jour. Having spent my career using data to …

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What is CTV
Blog Post

DeepIntent Deep Dive: What Is CTV?

With ad spending projected to balloon to more than $19 billion this year, marketers know connected (CTV) is one of the moment’s hottest channels. …

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Innovating with intent a pharma-focused CTV forum
Blog Post

Innovating with Intent: Our Top 3 CTV Advertising Takeaways

In a first for DeepIntent, we hosted “Innovating with Intent: A Pharma-Focused CTV Forum,” an event focused exclusively on CTV advertising insights for pharma. …

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