How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Driving NBRx and Improving AQ with Outcomes
Blog Post

Driving NBRx and Improving AQ: How DeepIntent Outcomes Delivers for Pharma Advertisers

There are more than 20,000 prescription drugs approved for marketing by the Food and Drug Administration (FDA). And yet, they all have one big …

Read More
Innovating With Intent 2023- The state of convergent TV
Blog Post

The State of Convergent TV: 3 Takeaways from Our Innovating with Intent Event

In its true form, convergence refers to the shift from analog to digital, something that’s been happening for many years. By 2022, Leichtman Research …

Read More
Switching from linear TV to CTV
Blog Post

Three Considerations for Healthcare Marketers Switching from Linear TV to CTV

For decades, traditional or linear TV has dominated the budgets of pharma advertisers. To meet industry recommendations developed decades ago, which call for audience …

Read More
Metrics
Blog Post

Real-World Outcomes: A Look at the Healthcare Marketing Campaign Metrics Driving Optimization at DeepIntent

Healthcare marketers are looking for deeper, more actionable insights to inform how their campaigns are performing. While clicks and impressions are useful digital metrics …

Read More
My Career Journey at DeepIntent with a headshot of Emma Sachs Arturi
Blog Post

My Career Journey at DeepIntent: Emma Sachs Arturi

“My Career Journey” is an interview series where we showcase the phenomenal talent at DeepIntent, offering insight into the paths that led them to …

Read More
The evolving privacy law landscape
Blog Post

Parsing the Data Privacy Law Landscape: What Updates Mean for Advertisers and Consumers

The data privacy law landscape evolves constantly, which leaves us with two big questions: What does this mean for advertisers? And more importantly, how …

Read More
An older couple watch TV
Blog Post

3 Ways CTV Delivers Strong ROI for Pharma Companies

Pharma companies may have been a little slower to embrace connected TV (CTV) advertising than other verticals, but the industry is certainly making up …

Read More
Image of a person holding a remote
Blog Post

What Nielsen Taught Us: We Need Multiple Metrics for Identity and Campaign Measurement

For decades, Nielsen was the gold standard that advertisers trusted. Its brand name was — and largely still is — synonymous with linear television …

Read More
My Career Journey at DeepIntent with headshot of Morgan Warshaw
Blog Post

My Career Journey at DeepIntent: Morgan Warshaw

“My Career Journey” is an interview series where we showcase the phenomenal talent at DeepIntent, offering insight into the paths that led them to …

Read More