How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

DeepIntent IQVIA
Blog Post

An Open Letter to DeepIntent Clients and Partners on the IQVIA Acquisition (2nd and Final Update)

Keeping with my promise to keep you, our clients and partners, informed about our proposed acquisition by IQVIA, I write today to share a …

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Copilot Audience Recommendations
Blog Post

The Value of Pre-Optimizing Your Healthcare Audience Segments

It’s no easy feat for healthcare marketers to achieve the optimal audience mix for their campaigns. They must carefully select audience segments that are …

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Woman wearing glasses typing on laptop
Blog Post

5 Essentials for Improving Pharma Campaign Performance

With the rise of artificial intelligence and machine learning, new innovations in healthcare advertising seem to crop up every day. However, it can be …

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DeepIntent at Digital Pharma East
Blog Post

Artificial Intelligence and a Patient-Centric Approach: Highlights from DPE 2023

As one of the most important events in our industry, Digital Pharma East is crucial for furthering the conversation around trends that will impact …

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DeepIntent IQVIA
Blog Post

An Open Letter to DeepIntent Clients and Partners on the IQVIA Acquisition

As you may know, DeepIntent entered into a definitive agreement to be acquired by IQVIA during the second half of 2022. I’ve committed to …

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Convergent TV and the future of healthcare marketing
Blog Post

What Convergent TV Means for the Future of Healthcare Marketing

There’s a $14 billion opportunity at the intersection of healthcare, data, media, and artificial intelligence. And sitting at that intersection is convergent TV, which we …

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Driving NBRx and Improving AQ with Outcomes
Blog Post

Driving Scripts and Improving AQ: How DeepIntent Outcomes Delivers for Pharma Advertisers

There are more than 20,000 prescription drugs approved for marketing by the Food and Drug Administration (FDA). And yet, they all have one big …

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Innovating With Intent 2023- The state of convergent TV
Blog Post

The State of Convergent TV: 3 Takeaways from Our Innovating with Intent Event

In its true form, convergence refers to the shift from analog to digital, something that’s been happening for many years. By 2022, Leichtman Research …

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Metrics
Blog Post

Real-World Outcomes: A Look at the Healthcare Marketing Campaign Metrics Driving Optimization at DeepIntent

Healthcare marketers are looking for deeper, more actionable insights to inform how their campaigns are performing. While clicks and impressions are useful digital metrics …

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