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Listen to Deep Episode 7: Creating Health Content that Resonates

The internet has revolutionized many industries, and healthcare—where the stakes are uniquely high—is no exception. In episode 7 of Deep: The Health Marketing Podcast, ...

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How Pharma Brands Can Achieve Better Outcomes with Specialized KPIs

For as long as demand side platforms (DSPs) have existed, advertisers have relied on key performance indicators (KPIs) to guide their optimization strategies. But ...

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Sharing Exposure Data for Measurement: 10 Best Practices

It’s an exciting time to be in the field of health-related, data-driven analytics. While there is increasing uncertainty due to the evolving regulatory and ...

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Listen to Deep Episode 6: Help Them Practice Good Medicine: Marketing to Physicians via EHR

What does effective healthcare marketing look like in a world where physicians are busier than ever? On Episode 6 of Deep, John Mangano speaks ...

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Accelerating Speed to Insight and Action: The Top Takeaways from Digital Pharma East 2024

The world of medicine is evolving rapidly. As treatments become increasingly specialized and personalized, consumers have also come to expect more personalization from their ...

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Best Practices for Advertising Vaccines

Making and testing a novel vaccine these days is only half the battle. Educating and advocating for a vaccine’s use is equally critical to ...

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Connected TV works ‘harder and smarter’ for the ad dollar, new analysis finds

As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma, ...

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Tapping new tech helps marketers matchmake rare disease drugs for elusive patients

Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty ...

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Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse

What trends can healthcare marketers expect in 2022? In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing ...

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