Connected TV works ‘harder and smarter’ for the ad dollar, new analysis finds
As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma, …
As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma, …
Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty …
What trends can healthcare marketers expect in 2022? In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing …
Artificial intelligence and machine learning technology are revolutionizing the healthcare industry right before our very eyes. In this article for AiThority.com, CEO Chris Paquette …
DeepIntent surveyed 1,244 U.S. patients in August 2021 about their attitudes toward pharmaceutical ads and whether they find them relevant. In this article, Pharmaceutical …
When pharma ads are relevant, they drive patient action. In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes …
As linear TV viewership continues its decline, pharma marketers will need to adjust their strategies to reach healthcare audiences on all screens. In this …
Having the right mentor can make all the difference in helping young tech professionals learn to navigate the industry. In this article for Forbes, …
In an industry as regulated as healthcare and pharma, preserving patient privacy is something that always needs to be top of mind. In this …