The world of medicine is evolving rapidly. As treatments become increasingly specialized and personalized, consumers have also come to expect more personalization from their …
Making and testing a novel vaccine these days is only half the battle. Educating and advocating for a vaccine’s use is equally critical to …
As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma, …
Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty …
What trends can healthcare marketers expect in 2022? In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing …
Artificial intelligence and machine learning technology are revolutionizing the healthcare industry right before our very eyes. In this article for AiThority.com, CEO Chris Paquette …
DeepIntent surveyed 1,244 U.S. patients in August 2021 about their attitudes toward pharmaceutical ads and whether they find them relevant. In this article, Pharmaceutical …
When pharma ads are relevant, they drive patient action. In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes …
As linear TV viewership continues its decline, pharma marketers will need to adjust their strategies to reach healthcare audiences on all screens. In this …