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Why DTC Pharmaceutical Advertising Shouldn’t Be Banned

Last week, a new bill called the “End Prescription Drug Ads Now Act” was introduced in Congress, aiming to ban nearly all direct-to-consumer (DTC) ...

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Why Data Choice Matters in Pharmaceutical Advertising

In pharmaceutical marketing, data is the foundation for strategy, targeting, and measurement. As marketing becomes increasingly data-driven—and more data becomes available than ever before—the ...

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Empowered Voices: Women Driving Innovation in Healthcare Marketing

AdLab 2025’s final panel brought together top healthcare marketing leadership to discuss the groundbreaking, women-led innovations shaping our industry, and how women leaders are ...

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How Health Intelligence™ Is Advancing Health Equity through Smarter Advertising

In an age when information overload and medical misinformation are rampant, ensuring equitable access to accurate, timely health information has never been more urgent. ...

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AI in Healthcare Marketing: 5 Takeaways from Industry Leaders at AdLab 2025

One of the most exciting conversations at AdLab 2025 was the panel, “AI in Health Marketing: Real-World Strategies, Use Cases, and Ethics.” As AI ...

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Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising

Not all optimization is created equal, especially in healthcare advertising, where a marketer’s level of precision can directly impact patient outcomes. As our industry ...

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Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management

Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare ...

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Guide HCPs from Awareness to Action with Sequential Messaging

Pharmaceutical advertising is a critical part of the information landscape for today’s healthcare providers (HCPs). According to a study conducted by MAGNA Media Trials ...

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What Pharma Marketers Are Saying About CTV This Upfront Season

As upfront season kicks off, media buyers across industries are recalibrating their video strategies, determining both how much to spend and where to spend ...

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