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Accelerating Speed to Insight and Action: The Top Takeaways from Digital Pharma East 2024

The world of medicine is evolving rapidly. As treatments become increasingly specialized and personalized, consumers have also come to expect more personalization from their …

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Best Practices for Advertising Vaccines

Making and testing a novel vaccine these days is only half the battle. Educating and advocating for a vaccine’s use is equally critical to …

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Connected TV works ‘harder and smarter’ for the ad dollar, new analysis finds

As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma, …

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Tapping new tech helps marketers matchmake rare disease drugs for elusive patients

Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty …

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Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse

What trends can healthcare marketers expect in 2022? In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing …

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Improving Patient Outcomes with Machine Learning

Artificial intelligence and machine learning technology are revolutionizing the healthcare industry right before our very eyes. In this article for AiThority.com, CEO Chris Paquette …

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DeepIntent Survey Reveals That Pharmaceutical Advertising Motivates Patients to Research Treatment and Medication Options

DeepIntent surveyed 1,244 U.S. patients in August 2021 about their attitudes toward pharmaceutical ads and whether they find them relevant. In this article, Pharmaceutical …

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Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds

When pharma ads are relevant, they drive patient action. In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes …

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Shrinking Linear Television Underscores Shift to Emerging Channels

As linear TV viewership continues its decline, pharma marketers will need to adjust their strategies to reach healthcare audiences on all screens. In this …

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