Improving Patient Outcomes with Machine Learning
11-9-2021

Artificial intelligence and machine learning technology are revolutionizing the healthcare industry right before our very eyes. In this article for AiThority.com, CEO Chris Paquette…

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DeepIntent Survey Reveals That Pharmaceutical Advertising Motivates Patients to Research Treatment and Medication Options
11-1-2021

DeepIntent surveyed 1,244 U.S. patients in August 2021 about their attitudes toward pharmaceutical ads and whether they find them relevant. In this article, Pharmaceutical…

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Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds
10-29-2021

When pharma ads are relevant, they drive patient action. In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes…

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Shrinking Linear Television Underscores Shift to Emerging Channels
10-28-2021

As linear TV viewership continues its decline, pharma marketers will need to adjust their strategies to reach healthcare audiences on all screens. In this video…

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16 Leaders Share Tips To Help Young Tech Professionals Find The Right Mentor
10-27-2021

Having the right mentor can make all the difference in helping young tech professionals learn to navigate the industry. In this article for Forbes,…

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Protecting Patient Privacy in Advertising with Machine Learning
10-5-2021

In an industry as regulated as healthcare and pharma, preserving patient privacy is something that always needs to be top of mind. In this article…

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Filling Gaps in the Patient Experience Exposed by COVID
9-11-2021

Can ad relevance improve patient trust in pharma? In this article for PM360, DeepIntent’s CEO Chris Paquette argues that targeted consumer advertising can boost…

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Improving the Patient-Provider Relationship with Advertising That’s Actually Relevant
9-8-2021

Read more here. A research study conducted by DeepIntent found that nearly 1 in 3 patients don’t feel informed enough about their prescription drug…

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Three Principles For Successfully Scaling A Startup
9-2-2021

Ever wonder what it takes to go from a startup to a successful, growth-stage company? In this article for Chief Executive Group, Christopher Paquette…

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