Optimize Marketing by Utilizing Self-Service Approaches
Many advertisers control their campaign strategy and data through a #DSP. In the latest article for ClickZ.com, our Chief Strategy Officer Jen Werther discusses how a self-service approach can help advertisers control their ad buys, increase transparency, and simplify workflows.
Read MoreThe Effect of Privacy and Compliance Changes on Programmatic Strategy
DeepIntent CEO Chris Paquette joins a PM360 Think Tank discussion to share his point of view on the future of programmatic advertising including how marketers can safely advertise without violating privacy regulations and what to expect when third-party cookies go away.
Read MoreHow COVID-19 Has Coronated Digital the King of Healthcare Marketing
In a time when it’s incumbent on marketers of all stripes to recognize and respond to these consumption shifts, it is of paramount importance that healthcare marketers adapt their strategies and share their messages in the channels where their two key audiences — patients and healthcare providers — are spending the majority of their time.
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