Unlocking Live Healthcare Advertising with Disney
DeepIntent has been officially certified by Disney for live sports and entertainment advertising, helping redefine what’s possible in real-time, streaming-first media. Disney recognized the ...
DeepIntent has been officially certified by Disney for live sports and entertainment advertising, helping redefine what’s possible in real-time, streaming-first media. Disney recognized the ...
Despite years of progress in healthcare innovation, too many patients in North America still face barriers to care that stem not from biology, but ...
Last week, Cannes Lions 2025 brought together the global advertising industry for a week of high-profile programming, creative celebration, and perhaps most importantly, meaningful ...
Last week, a new bill called the “End Prescription Drug Ads Now Act” was introduced in Congress, aiming to ban nearly all direct-to-consumer (DTC) ...
In pharmaceutical marketing, data is the foundation for strategy, targeting, and measurement. As marketing becomes increasingly data-driven—and more data becomes available than ever before—the ...
AdLab 2025’s final panel brought together top healthcare marketing leadership to discuss the groundbreaking, women-led innovations shaping our industry, and how women leaders are ...
In an age when information overload and medical misinformation are rampant, ensuring equitable access to accurate, timely health information has never been more urgent. ...
One of the most exciting conversations at AdLab 2025 was the panel, “AI in Health Marketing: Real-World Strategies, Use Cases, and Ethics.” As AI ...
Not all optimization is created equal, especially in healthcare advertising, where a marketer’s level of precision can directly impact patient outcomes. As our industry ...