DeepIntent is an online marketing and advertising technology platform specializing in audience insights and media buying (“Platform”). Through our Platform, companies and entities that represent them (“Clients”) can place advertisements on websites, mobile apps, and other digital media properties (“Partner Properties”) belonging to publishers with whom we are partnered (“Publisher”). Our Platform uses data and technology to help Clients strategize how and when to market their products and/or services and to track campaign performance on Partner Properties (“Services”).
Information We Collect, Store, and/or Access
When you visit a Partner Property, we or our service providers may collect the following categories of information about you and your Device. When this information is linked back to you or your Device, it is considered “personal information.” The personal information we collect may include the following:
Information Collected by Third Parties
Third Parties. We also receive other data (e.g., demographic information) from Data Vendors, Clients, Publishers, and/or their service providers, that separately collect and use your information from visits to various websites, applications, or other sources by which they or their partners interact with you, to create “segments” – groups of users that are inferred to share similar interests. We may use information about your inclusion in specific segments based on Client requests so that they may serve ads effectively to you to improve awareness on a brand, drug, clinical trial, and/or disease. You can see a representative sample of our custom awareness segments here.
How We Use Your Information
We use the data we collect for these basic purposes:
We do not intentionally engage with consumers in the EEA. If you are using a Device from the European Economic Area (“EEA”), our legal basis for processing your information will vary depending on the information concerned and the specific context in which we collect or use it.
If you have any questions about or need further information regarding the legal basis on which we process specific information, please contact us here [email protected].
We share your information with the following categories of recipients:
You have various options to opt-out of receiving targeted advertising that our Clients may conduct via our Platform. Note that different devices require separate opt-outs because each Device type uses different technologies.
If you are a user based in the EEA, you should be aware that the information we collect and receive or permit Third Parties (such as Data Vendors) to process may be transferred to, stored and/or processed outside of your country of residence and in any country or territory where one or more of our affiliates, subsidiaries, parent companies, or Data Vendors (“Related Companies”) are located, including in the United States. Such information will also be processed by personnel operating outside the EEA who work for us or for one of our Related Companies.
We rely on multiple legal bases to lawfully transfer personal data around the world. These include your consent and standard contractual clauses created by the European Commission (and the ICO for UK residents) which require certain privacy and security protections. A sample copy of such agreements is available on request.
We have implemented industry-standard technical and organizational security measures to protect your information from unauthorized access and improper use. We periodically review our security procedures and tools to consider appropriate new technology and methods to better keep your information secure. Please be aware though, that, despite our reasonable efforts, no security measures are impenetrable, though we take all reasonable precautions to protect against security incidents.
If you are in the EEA, you have certain rights the collection, processing, and use of information classified as “personal data” according to applicable data privacy laws in the EEA. If you would like further information in relation to these rights or would like to exercise them, please contact us using the contact details below at any time. You have the right to request that we:
We will consider all such requests and provide our response within a commercially reasonable period (and in any event within any time-period required by applicable law).
Keep in mind that certain personal data may be exempt from such requests in certain circumstances. If an exception applies, we will inform you of this when responding to your request. Additionally, we may request that you provide us with information necessary to confirm your identity before responding to any request you make.
If you are a resident of certain states in the U.S., you have the following rights regarding your personal information:
We do not use your sensitive personal information outside of the purpose for which you provided it to us.
Exercising Your Rights
If you are a resident of a state that grants you the above rights and wish to submit a request to exercise one of your rights, please click here. We will need to verify your identity before responding to your requests.
If you wish to opt out of the sale of your personal information you can click here. We will need to verify your identity before responding to your requests.
For Our California Residents
|Categories of Personal Information
|We collect the categories described above in Information We Collect, Store, and/or Access
|Sources of Personal Information
|Our sources are described in Our Sources of Information
|Purpose of Collecting Personal Information
|Our purposes are described in How We Use Your Information
|Categories of Personal Information Sold
|Online and/or device identifiers
|Third Parties Sold to
|Clients, Publishers, and Data Vendors
If you are a California resident, you may designate an authorized agent to make a request to access or a request to delete on your behalf. We will respond to your authorized agent’s request if they submit proof that they are registered with the California Secretary of State to be able to act on your behalf, or submit evidence you have provided them with power of attorney pursuant to California Probate Code section 4000 to 4465. We may deny requests from authorized agents who do not submit proof that they have been authorized by you to act on their behalf or are unable to verify their identity within two (2) business days of submitting a request.
California “Shine the Light” Rights. In addition, California Civil Code Section 1798 entitles California Users to request information concerning whether a business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. We will not sell or share your personal information with non-affiliated companies for their direct marketing purposes without your consent. California Users who wish to request further information about our compliance with this law or have questions or concerns about our privacy practices and policies may contact us by email at [email protected].
Users who are in the EEA have access to a designated Data Protection Officer (“DPO”) who is responsible for ensuring that your privacy rights are respected and to review and oversee how we collect and use your personal data. The DPO can be reached by contacting [email protected].
DeepIntent does not direct ads via the Platform to children under the age of 16 years old or knowingly collect information from children under the age of 16 years old.
EEA Users also have the right to raise a complaint to our supervisory body for data protection matters or another supervisory authority. You can contact the Information Commissioner’s Office via any means provided here.
LAST UPDATED: December 8, 2023