Welcome to Birdwatching, where we keep track of all the latest updates on FLoC, FLEDGE, and the other avian-themed acronyms of the cookieless advertising world.
LG ADS SOLUTIONS PARTNERSHIP HIGHLIGHTS
Priority and exclusive access to CTV inventory across LG Ads Solutions’ 20 million+ households nationwide
Combine DeepIntent Outcomes™ with LG Ads Solutions’ CTV inventory to improve script performance and audience quality.
The granular TV data that powers one-to-one targeting and measurement within LG Ads Solutions (automated content recognition – ACR) will now be integrated within DeepIntent’s platform.
- Plan and reach incremental HCP, patient, and consumer cord-cutter audiences
- Reach and frequency planning and performance reporting tools to accelerate transition from linear TV to CTV