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Using Technology to Advance Health Equity: A New Solution for Reaching Underserved Communities
Despite years of progress in healthcare innovation, too many patients in North America still face barriers to care that stem not from biology, but ...
6 Healthcare Marketing Takeaways from Cannes Lions 2025
Last week, Cannes Lions 2025 brought together the global advertising industry for a week of high-profile programming, creative celebration, and perhaps most importantly, meaningful ...
Why DTC Pharmaceutical Advertising Shouldn’t Be Banned
Last week, a new bill called the “End Prescription Drug Ads Now Act” was introduced in Congress, aiming to ban nearly all direct-to-consumer (DTC) ...
Why Data Choice Matters in Pharmaceutical Advertising
In pharmaceutical marketing, data is the foundation for strategy, targeting, and measurement. As marketing becomes increasingly data-driven—and more data becomes available than ever before—the ...
Empowered Voices: Women Driving Innovation in Healthcare Marketing
AdLab 2025’s final panel brought together top healthcare marketing leadership to discuss the groundbreaking, women-led innovations shaping our industry, and how women leaders are ...
How Health Intelligence™ Is Advancing Health Equity through Smarter Advertising
In an age when information overload and medical misinformation are rampant, ensuring equitable access to accurate, timely health information has never been more urgent. ...
AI in Healthcare Marketing: 5 Takeaways from Industry Leaders at AdLab 2025
One of the most exciting conversations at AdLab 2025 was the panel, “AI in Health Marketing: Real-World Strategies, Use Cases, and Ethics.” As AI ...
Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising
Not all optimization is created equal, especially in healthcare advertising, where a marketer’s level of precision can directly impact patient outcomes. As our industry ...
Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management
Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare ...