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AI in Healthcare Marketing: 5 Takeaways from Industry Leaders at AdLab 2025
One of the most exciting conversations at AdLab 2025 was the panel, “AI in Health Marketing: Real-World Strategies, Use Cases, and Ethics.” As AI continues...
Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising
Not all optimization is created equal, especially in healthcare advertising, where a marketer’s level of precision can directly impact patient outcomes. As our industry evolves,...
Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management
Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare marketers,...