The DeepDive is your one-stop shop for the insights and best practices you need to navigate a changing health and pharma advertising landscape.
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The world of medicine is evolving rapidly. As treatments become increasingly specialized and personalized, consumers have also come to expect more personalization from their advertising experiences. However, without real-time audience signals, real-time optimization, and real-time measurement, pharma marketers are limited in their ability to execute timely, relevant campaigns. DeepIntent Founder and CEO Christopher Paquette shared […]
In the latest episode of Deep: The Health Marketing Podcast, we dive into the world of marketing analytics with Merck’s Tim Natal, who reflects on his unexpected journey into pharma marketing. At Merck, he now plays a critical role in the oncology space, managing consumer marketing analytics. From his early days in TV campaign analytics […]
Making and testing a novel vaccine these days is only half the battle. Educating and advocating for a vaccine’s use is equally critical to eradicating disease. Advertising vaccines has become essential in the go-to-market effort for these life-saving interventions. Pfizer set this trend in 2015 with its first-ever TV spot for Prevnar 13, the pneumococcal […]
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