How We Think

A Newsletter for Healthcare Marketers

Prescriptions Over Impressions
Case Studies

Case Study: Prescriptions Over Impressions​: Matterkind and DeepIntent Prove Addressable Media Drives Script Performance and New Patient Starts​

How does addressable media impact script performance? DeepIntent helped one top pharmaceutical company and its agency of record, Matterkind, answer that question with an …

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Case Studies

Case Study: DeepIntent Outcomes™ (Verified Patient Reach and Efficiency)

Sun Pharma and its agency of record Fingerpaint wanted to raise awareness for ILUMYA, and sought out a digital media solution capable of accelerating …

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Family sitting on couch watching television
Case Studies

Case Study: DeepIntent Demonstrates CTV’s Superiority for Pharmaceutical Marketers

Looking to demonstrate how CTV enables advertisers to reach precise, clinically-relevant audiences more effectively than linear TV, DeepIntent conducted an analysis leveraging recent campaign …

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Case Studies

Case Study: DeepIntent Outcomes™ (Audience Quality Algorithm)

With its adaptive, AI-powered machine learning algorithms, DeepIntent Outcomes™ is proven to maximize verified patient reach to grow audience quality (AQ) at the lowest …

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Case Studies

Case Study: Eligibility Data (Increased HCP Exposure)

A pharmaceutical company looking to raise awareness for an injectable drug therapy that treats acute attacks of Hereditary Angioedema (HAE) used DeepIntent’s Eligibility Data …

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Senior male patient with female physician
Case Studies

Case Study: Patient Modeled Audiences (Rare Disease App Downloads)

A pharmaceutical company looking to raise awareness for an app to help patients track, manage, and share information with doctors about their experiences living …

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Case Studies

Case Study: DeepIntent Outcomes™ (Verified Patient Reach)

A leading biotechnology company and its agency wanted to raise awareness for a leading specialty pharmacy drug. They looked to DeepIntent Outcomes™ to help …

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Case Studies

Case Study: DeepIntent Orchestrate™ (Targeting Based on Lab Results)

Launching a new drug for non-small cell lung cancer, one leading pharmaceutical company looking to reach relevant HCPs used DeepIntent Orchestrate™ to identify providers …

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Case Studies

Case Study: DeepIntent Orchestrate™ (Targeting Based on Content Engagement)

A leading pharmaceutical brand looking to go beyond their existing specialty target list used DeepIntent Orchestrate™ to automate real-time triggers to extend messaging programmatically …

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