How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Case Studies

Revolutionizing Healthcare Advertising: How DeepIntent Outcomes™ Delivers Exceptional Performance for Leading Pharma Brands

Proven to drive audience quality (AQ) and script lift, DeepIntent Outcomes™ is the industry’s fastest cross-platform measurement solution based on clinical data. Download our …

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Driving NBRx and Improving AQ with Outcomes
Blog Post

Driving NBRx and Improving AQ: How DeepIntent Outcomes Delivers for Pharma Advertisers

There are more than 20,000 prescription drugs approved for marketing by the Food and Drug Administration (FDA). And yet, they all have one big …

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senior couple watching TV
Press Release

DeepIntent and Roku Research Reveals 79% of Adults 50+ Stream, Are More Amenable to Advertising Than the General Population

Unveiled at DeepIntent’s second annual Innovating with Intent event, research highlights the opportunities pharma brands have to reach adults 50 and over with relevant …

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Innovating With Intent 2023- The state of convergent TV
Blog Post

The State of Convergent TV: 3 Takeaways from Our Innovating with Intent Event

In its true form, convergence refers to the shift from analog to digital, something that’s been happening for many years. By 2022, Leichtman Research …

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Silver Streamers: A Golden Opportunity for Pharma Advertisers on CTV
Research Report

Silver Streamers: A Golden Opportunity for Pharma Advertisers on CTV

With the rapid rise of streaming in recent years, it’s a common misconception that older audiences are still spending the majority of their viewing …

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Press Release

DeepIntent Ushers the Pharmaceutical Advertising Industry into the Future with TV Convergence-Themed Event

DeepIntent’s second annual pharma Connected TV forum will include speakers from NBCUniversal, Warner Bros. Discovery, Klick Health, the IAB Tech Lab, and more NEW …

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Switching from linear TV to CTV
Blog Post

Three Considerations for Healthcare Marketers Switching from Linear TV to CTV

For decades, traditional or linear TV has dominated the budgets of pharma advertisers. To meet industry recommendations developed decades ago, which call for audience …

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Metrics
Blog Post

Real-World Outcomes: A Look at the Healthcare Marketing Campaign Metrics Driving Optimization at DeepIntent

Healthcare marketers are looking for deeper, more actionable insights to inform how their campaigns are performing. While clicks and impressions are useful digital metrics …

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My Career Journey at DeepIntent with a headshot of Emma Sachs Arturi
Blog Post

My Career Journey at DeepIntent: Emma Sachs Arturi

“My Career Journey” is an interview series where we showcase the phenomenal talent at DeepIntent, offering insight into the paths that led them to …

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