How We Think

A Newsletter for Healthcare Marketers

Blog Post

My Career Journey at DeepIntent: Carrie Craigmyle

As Director of Talent Acquisition at DeepIntent, I’m excited to kick off a new series that will showcase the phenomenal talent at DeepIntent, offering …

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The DeepIntent Difference
Product Overview

The DeepIntent Difference: One Platform for All Your Advertising Needs

DeepIntent is leading the healthcare industry with data-driven solutions built for the future. We’re innovating at the heart of healthcare and advertising, and powering …

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Prescriptions Over Impressions
Case Studies

Case Study: Prescriptions Over Impressions​: Matterkind and DeepIntent Prove Addressable Media Drives Script Performance and New Patient Starts​

How does addressable media impact script performance? DeepIntent helped one top pharmaceutical company and its agency of record, Matterkind, answer that question with an …

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DeepIntent & Matterkind
Press Release

DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand for Improved Measurement and Optimization

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance NEW YORK, June 15, 2022 – DeepIntent, the leading healthcare advertising …

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Parents and children watching TV
Blog Post

The Patient POV: Pharma Advertising on Linear TV vs. Connected TV

For years, the majority of pharma advertising dollars have been allocated toward linear TV. Digital advertising, including connected TV advertising, has only become more …

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DeepIntent + Clinch
Press Release

Clinch Partners with DeepIntent to Bring New Campaign Automation and Omnichannel Personalization Capabilities to Healthcare Marketers

Partnership brings Clinch’s industry-leading platform, Flight Control, with advanced ad serving, DCO and consumer intelligence capabilities to healthcare brands looking to optimize outcomes and …

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Blue binoculars image with an orange bird icon and the word Birdwatching
Blog Post

Birdwatching: The Latest in Cookieless Advertising Tech

Welcome to Birdwatching, where we keep track of all the latest updates related to the avian-themed acronyms of the cookieless advertising world. DeepIntent is …

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couple watching tv, holding remote
Press Release

DeepIntent Expands Exclusive Integration with LG Ads Solutions as Joint Study Reveals 64% of Connected TV Watchers Prefer to View Ads than Pay More

Research affirms consumers find CTV ads more relevant as DeepIntent enhances unique audience targeting and campaign optimization capabilities with viewership data from 30+ million …

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Seeing TV Differently
Research Report

Seeing TV Differently: Patient Views During the CTV Renaissance

How do patients feel about connected TV? We teamed up with LG Ads Solutions to find out. We surveyed nearly 3,000 of them about …

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