New Initiative Sets Standards in Data Vendor Compliance, Strengthening Client Confidence in Third-Party Data Sources NEW YORK, December 11, 2024 DeepIntent, the health advertising platform, today launched Data HealthChecks, a pioneering on-platform transparency initiative within its Audience Marketplace. This new program gives clients unprecedented insight into the data sources available on the platform, strengthening compliance, […]
It’s an exciting time to be in the field of health-related, data-driven analytics. While there is increasing uncertainty due to the evolving regulatory and technology landscape, measuring health campaigns while ensuring privacy compliance is easier than ever. The industry now benefits from platforms designed to unify data for measurement while better protecting individual datasets. These […]
NEW YORK, December 5, 2024 — MM+M has announced its sixth class of 40 Under 40 honorees. The program shines a light on the young marketers whose leadership, strategic thinking, and digital facility have contributed to the industry’s continued growth at a challenging time for the healthcare business as a whole. Representing DeepIntent in the […]
In Episode 9, host John Mangano sits down with Dr. Brad Bowman, MD, Chief Medical Officer and Head of Data Science and Quality at Healthgrades. Brad offers a unique perspective on the intersection of healthcare and artificial intelligence (AI). You may know that AI is already transforming medicine, from reading X-rays to predicting health […]
What does effective healthcare marketing look like in a world where physicians are busier than ever? On Episode 6 of Deep, John Mangano speaks with Damon Basch, a seasoned HCP marketer at Veradigm. Together, they discuss innovative strategies leveraging data and technology to support physicians and improve patient care. The conversation spotlights the pivotal […]
In this episode of Deep: The Health Marketing Podcast, John Mangano is joined by Sara Hayes, SVP of Communities at Health Union. Sara oversees over 50 online health communities that connect patients with shared experiences, offering support, information, and inspiration in moments that matter most. Together, they explore: The unique role online communities play in […]
In this episode of Deep, John Mangano sits down with Tom Carr, SVP of Media and Data Strategy at Everyday Health Group, to discuss the evolution of health marketing and its impact on consumers and providers alike. Tom shares insights from his extensive career in health media, exploring how digital platforms have transformed patient […]
On the latest episode of Deep: The Health Marketing Podcast, John Mangano speaks with TelevisaUnivision EVP of Pharma and Healthcare Client Partnerships Jorge Daboub about an often-overlooked segment in healthcare marketing: the Hispanic population. Jorge is a veteran in health marketing to Hispanic audiences, and he illuminates some of the big-picture strategies and essential nuances […]
Beyond brand building, pharma advertising has long served to educate healthcare consumers about various health conditions and their potential treatments. But do DTC and HCP audiences agree? In their eyes, what is the value of pharma ads? In partnership with MAGNA Media Trials, we set out to understand perceptions about pharma advertising among consumer and […]
Pharma advertising is often understood to promote medications. But does its impact extend further? In partnership with MAGNA Media Trials, we set out to understand whether DTC and HCP audiences consider pharma advertising beneficial. Surveying 1,166 patients and 1,001 doctors, we found that 92% of doctors believe pharma ads empower patients to take a more […]
NEW YORK, October 23, 2024 — DeepIntent, the health advertising platform, has been ranked no.19 by Crain’s New York Business among the 70 Best Places to Work in NYC. The awards program is designed to identify, recognize, and honor the best companies to work for in NYC. In partnership with Workforce Research Group, Crain’s surveyed […]
In this episode, John Mangano sits down with Damon Basch, a leader in healthcare provider (HCP) marketing and VP, Strategic Partnerships at Veradigm. Damon shares his journey to becoming an expert in electronic health records (EHR) and clinical workflow communications. With insights from over a decade in the industry, he discusses the evolution of […]
Last week, at Advertising Week New York, industry leaders highlighted meaningful advancements and opportunities in the ever-changing world of advertising. For health advertisers, in particular, there was plenty to unpack, from the promise of specialized platforms to the impact of pharma ads on different audiences. Below are five key insights and actionable next steps. 1. […]
91% of doctors say pharma advertising improves patient condition awareness and proactive health management NEW YORK, October 10, 2024 — MAGNA, the media intelligence and investment unit of IPG Mediabrands, today announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of […]
In Episode 4 of Deep: The Health Marketing Podcast, John Mangano welcomes Jason Patterson, Chief Analytics Officer at Publicis Health Media (PHM), to discuss the dynamic world of pharma analytics. From Jason’s unique angle, they cover the rapidly evolving media landscape, some more surprising potential uses of AI, and how data and analytics are revolutionizing […]