NEW YORK, September 23, 2022 – PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named …
During my years on the agency side, understanding segmentation for patient audiences was one of my favorite parts of planning campaigns. We’d get personas …
Latest Innovation Solves Pharma Brands’ and Agencies’ Long-standing Need for Transparent, Data-driven DTC Audience Creation and Campaign Planning NEW YORK, September 7, 2022 – …
Commonly abbreviated as DSPs, demand side platforms connect to many sell side platforms, where digital advertising is bought and sold in real-time through automated …
For years now, one of the most pressing topics in the advertising industry has been preparing for the cookieless future. But as many have …
The DeepIntent’s CTV Marketplace sees more than 35 billion opportunities a day. Throughout our many campaigns, we’ve uncovered four proven tips for reaching the …
CTV is changing how advertising is targeted, sold, and delivered, but how do patients feel about the new technology? Unlike smartphones and tablets, CTV …
If you think about an orchestra, there are string instruments, wind instruments, percussionists, vocalists, and so on. Like most teams, the orchestra is comprised …
Apple and Mozilla have already deprecated third-party cookies and when Google follows suit in 2024, the third-party cookie …
