How We Think

A Newsletter for Healthcare Marketers

Innovating with Intent: Our Top 3 CTV Advertising Takeaways
In a first for DeepIntent, we hosted “Innovating with Intent: A Pharma-Focused CTV Forum,” an event focused exclusively on CTV advertising insights for pharma. Over the...
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Product Overview: ACR Data and DeepIntent Outcomes™
DeepIntent is the only DSP with LG ACR direct data integration and real-time optimization towards audience quality and script performance, specifically for healthcare...
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DeepIntent's "Innovating with Intent" Summit Highlights the Future of CTV in Pharma
Leading ad tech innovators and thought leaders from companies including Publicis Health Media, LiveRamp, VAB, FreeWheel, DoubleVerify, LG Ads Solutions, and more joined...
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Innovating with Intent: A Pharma-Focused CTV Forum
On Thursday, May 5th, DeepIntent hosted a first-of-its-kind event for pharma marketers featuring a dynamic mix of insightful keynotes, panels, and fireside chats on the...
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DeepIntent Becomes First Demand Side Platform to Offer a Patient Reach Guarantee
Programmatic campaigns conducted on the DeepIntent platform are now guaranteed to reach verified patient audiences for specific health conditions across CTV, display,...
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Birdwatching: The Latest in Cookieless Advertising Tech
Welcome to Birdwatching, where we keep track of all the latest updates related to the avian-themed acronyms of the cookieless advertising world. DeepIntent is building...
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All About ACR Data: Your TV Campaign’s Missing Ingredient
Marketers today have access to more data than ever before — generated from so many sources — that can be used to power their advertising campaigns. One lesser-known category...
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This Week in Healthcare Advertising: AI's Impact on Pharma Marketing, The Rise of AVOD Viewing, and FDA Approvals
Staying up to date on every healthcare advertising trend is easier said than done these days, which is why we’re curating a weekly digest with all the top headlines on...
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No More Healthcare Data Silos: Q+A With ShareThis Director of Product Marketing Matt Palmaccio
Data is an essential component of any advertising strategy, and health data is especially valuable for pharma companies who want to reach relevant healthcare providers...
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