How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Chairs in front of a screen with the AdLab logo
Blog Post

As Said at AdLab: The Current State of Health Advertising from the Marketer’s POV

Healthcare marketers today are navigating rapid change. Reshaping the industry as we know it, new privacy laws and technologies like generative AI create an …

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Three panelists onstage
Blog Post

Integrated Campaigns: Marketing as the Ultimate Social Experiment

At last week’s AdLab Health Marketing Summit, DeepIntent assembled leaders from across the pharma, marketing, and ad tech industries to address our current moment …

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Chris Paquette giving a presentation in front of an audience
Blog Post

The Future of Personalization in Health Advertising: Our Top 3 Takeaways from AdLab

In the fast-paced world of health marketing, leaders are on the hunt for innovations that improve their campaigns and patient outcomes. They know that …

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Now offering Digital out-of-home activation
Press Release

Place Exchange Partners with DeepIntent to Bring Digital Out-of-Home Offering to Healthcare Advertisers

The partnership enables DeepIntent customers to seamlessly plan, buy, and measure DOOH alongside all other channels on the platform for the first time. NEW …

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A digital out-of-home kiosk
Blog Post

3 Ways to Enhance Your Pharma Strategy with Digital Out-of-Home (DOOH)

According to the Out of Home Advertising Association of America, consumers spend 70% of their time outside their homes. For healthcare marketers, digital out-of-home …

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A pop-up box with the question "Ready to go cookieless?"
Blog Post

Two Questions to Ask Your DSP About Going Cookieless

Mastering the cookieless future of digital advertising is a top priority for pharmaceutical brands looking to get or stay ahead. Because even with changes …

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DeepIntent Announces Expansion of Its Publisher Marketplace with New EHR and Endemic Industry Partners
Press Release

DeepIntent Announces Expansion of Its Publisher Marketplace with New Electronic Health Records (EHR) and Endemic Inventory Partners

The addition of Healio and Veradigm enables healthcare brands and agencies to apply real-time data and optimization to valuable media placements. NEW YORK, March …

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Patient and Doctor on TV screen in living room
Blog Post

HCP + DTC: A Deep Dive Into Integrated Campaigns

HCP and DTC marketing may get executed in silos, but everyone intuitively knows the impact on patient health is cumulative. As healthcare marketers learn …

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ID5 Cookieless
Blog Post

Our Guide to Healthcare Advertising in the Cookieless Future

For years now, one of the most pressing topics in the advertising industry has been preparing for the cookieless future. Browsers like Apple’s Safari …

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