Blog Post
This Week in Healthcare Marketing: Pay TV Subscribers Shift to Streaming, the Ad Industry Prepares for New Privacy Laws, COVID Vaccine Boosters Authorized for All Adults
11-19-2021

Staying up to date on every healthcare marketing trend is easier said than done these days, which is why we’re curating a weekly digest with…

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Videos
DeepIntent Is Path For LG Ads’ ‘Quantum Leap’ In Pharma Marketing
11-15-2021

DeepIntent announced a new partnership with LG Ads Solutions granting DeepIntent exclusive rights as the only DSP healthcare advertisers can use to reach LG Ads…

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Blog Post
LG Ads Solutions Names DeepIntent Exclusive DSP for Healthcare CTV Ads
11-10-2021

Connected TV (CTV) is having a moment in the sun, which means advertisers are right there in the shadows. As the COVID-19 pandemic kept millions…

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Blog Post
The Patient Perspective: Do Patients Find Pharmaceutical Ads Relevant?
11-4-2021

Even as advertising technology gets more intelligent, more data-driven, and more automated, achieving ad relevance is no easy task. It can be especially challenging for…

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Blog Post
Real-World Outcomes: A Look at the Healthcare Marketing Campaign Metrics Driving Optimization at DeepIntent
10-27-2021

Healthcare marketers are looking for deeper, more actionable insights to inform how their campaigns are performing. While clicks and impressions are useful digital metrics for…

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Research Report
The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds
10-22-2021

We surveyed patients to understand how pharmaceutical ads can influence the decisions they make about their health in a time when advertisers are…

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Blog Post
Why Programmatic CTV Is a Must for Healthcare Marketers
10-21-2021

With little to do and nowhere to go, millions of people spent the majority of last year on the couch, toggling between Netflix, Hulu, Disney+,…

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Product Overview
Product Overview: Audience Marketplace
10-15-2021

Discover and reach clinically precise audiences with the industry’s first and only healthcare data marketplace. And it’s cookieless by design. Download Now…

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Blog Post
Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection
10-7-2021

2020 was a landmark year for digital health companies. Investment topped $14 billion, a short-lived record; digital health funding totaled $15 billion…

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