How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Silver Streamers: A Golden Opportunity for Pharma Advertisers on CTV
Research Report

Silver Streamers: A Golden Opportunity for Pharma Advertisers on CTV

With the rapid rise of streaming in recent years, it’s a common misconception that older audiences are still spending the majority of their viewing …

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Seeing TV Differently
Research Report

Seeing TV Differently: Patient Views During the CTV Renaissance

How do patients feel about connected TV? We teamed up with LG Ads Solutions to find out. We surveyed nearly 3,000 of them about …

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Portrait Of Senior Woman Sitting Indoors On Sofa At Home
Research Report

The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds

We surveyed patients to understand how pharmaceutical ads can influence the decisions they make about their health in a time when advertisers are challenged …

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How do patients feel about pharmaceutical ads?
Research Report

The Patient Perspective: Paving the Path to Awareness, Ad Relevance and Empowerment

We surveyed patients to understand how informative and relevant they consider pharmaceutical ads, how these ads inform their decision-making and overall health and wellness …

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