Staying Connected: How Healthcare Marketers Can Improve Performance and Patient Outcomes with Connected TV

Connected TV (CTV) offers healthcare marketers data-driven, programmatic targeting and optimization capabilities within premium video content. That means marketers now have unprecedented efficiency…

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The Patient Perspective: Paving the Path to Awareness, Ad Relevance and Empowerment

We surveyed patients to understand how informative and relevant they consider pharmaceutical ads, how these ads inform their decision-making and overall health and wellness journeys,…

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