How We Think

A Newsletter for Healthcare Marketers

The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds
We surveyed patients to understand how pharmaceutical ads can influence the decisions they make about their health in a time when advertisers are challenged with reaching...
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The Patient Perspective: Paving the Path to Awareness, Ad Relevance and Empowerment
We surveyed patients to understand how informative and relevant they consider pharmaceutical ads, how these ads inform their decision-making and overall health and wellness...
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