The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds

We surveyed patients to understand how pharmaceutical ads can influence the decisions they make about their health in a time when advertisers are challenged with reaching the right consumers with relevant messages across screens and devices.

Learn how to make your pharmaceutical ads more memorable and actionable to better engage patients and help them make more informed decisions about their healthcare.

Complete the form to receive an email to download our research report, The Patient Perspective: Evaluating Ad Relevance and Personalization Amid Headwinds.

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How do patients feel about pharmaceutical ads?
Research Report
The Patient Perspective: Paving the Path to Awareness, Ad Relevance and Empowerment
We surveyed patients to understand how informative and relevant they consider pharmaceutical ads, how these ads inform their decision-making and overall health and wellness journeys,...
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