Case Study: DeepIntent Demonstrates CTV’s Superiority for Pharmaceutical Marketers

Looking to demonstrate how CTV enables advertisers to reach precise, clinically-relevant audiences more effectively than linear TV, DeepIntent conducted an analysis leveraging recent campaign data, automated content recognition (ACR) data, and DeepIntent Outcomes™.

The study revealed that CTV delivers 82% higher on-target reach and 50% higher audience quality compared to linear TV.

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