Using a combination of Patient Modeled Audiences and DeepIntent Outcomes™, learn how one pharma brand exceeded their Patient Reach Guarantee by 10% and lowered their cost-per-verified patient by 50% while promoting their migraine treatment among highly-qualified patient audiences.
In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck’s oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how […]
In this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technology to create […]
In the ever-evolving field of health marketing, innovation and leadership are crucial to improving people’s lives. Enter Deep: The Health Marketing Podcast, which dives into the intricacies and limitless potential of health and pharma marketing, with host John Mangano. With over two decades of experience in pharma advertising analytics, Mangano shares a wealth of knowledge […]
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