How We Think

A Newsletter for Healthcare Marketers

ID5 Cookieless
Whitepapers

Transition to a Cookieless Future: A Guide for Healthcare Marketers

            Apple and Mozilla have already deprecated third-party cookies and when Google follows suit in 2024, the third-party cookie …

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Whitepapers

Looking Beyond Linear: How Pharma Marketers Can Capitalize on Connected TV 2022

Streaming is having a moment in the sun, and of course, advertisers are right there basking in its glow. We’ve seen a huge uptick …

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Connected TV
Whitepapers

Staying Connected: How Healthcare Marketers Can Improve Performance and Patient Outcomes with Connected TV

According to Insider Intelligence, Connected TV (CTV) investments grew by 40.6% year-over-year in the U.S. in 2020, and CTV advertising was among the fastest-growing …

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