How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

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2023 Predictions
Whitepapers

What We See for 2023: The Pharma Advertising Trends Taking Our Industry by Storm

Today’s healthcare marketers have access to more digital health data than ever. We think of that data as oil and programmatic advertising as its …

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CTV 101 Photo
Whitepapers

Seeing TV Differently: A CTV 101 Guide for Pharma Marketers

Connected TV (CTV) is one of the hottest marketing channels available today, offering a multitude of opportunities to reach healthcare audiences within ad-supported streaming …

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ID5 Cookieless
Whitepapers

Transition to a Cookieless Future: A Guide for Healthcare Marketers

            Apple and Mozilla have already deprecated third-party cookies and when Google follows suit in 2024, the third-party cookie …

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Senior couple sitting on sofa and watching television show at home.
Whitepapers

Looking Beyond Linear: How Pharma Marketers Can Capitalize on Connected TV 2022

Streaming is having a moment in the sun, and of course, advertisers are right there basking in its glow. We’ve seen a huge uptick …

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Connected TV
Whitepapers

Staying Connected: How Healthcare Marketers Can Improve Performance and Patient Outcomes with Connected TV

According to Insider Intelligence, Connected TV (CTV) investments grew by 40.6% year-over-year in the U.S. in 2020, and CTV advertising was among the fastest-growing …

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