Apple and Mozilla have already deprecated third-party cookies and when Google follows suit in 2024, the third-party cookie will have all but crumbled.
That may sound daunting, but it’s ultimately good news for healthcare marketers because with or without third-party cookies, addressable advertising is here to stay.
We’ve partnered with ID5 to help you prepare for the cookieless future with a timeline and step-by-step instructions for:
+ Starting your impact assessment
+ Evaluating and integrating first-party universal identifiers
+ Reviewing your ad tech vendors’ and partners’ compliance
+ Running a test campaign with cookieless traffic in Safari and Firefox
+ Adapting your KPI and media performance dashboards
Complete the form to receive a copy of Transition to a Cookieless Future: A Guide for Healthcare Marketers.