Transition to a Cookieless Future: A Guide for Healthcare Marketers

ID5 Cookieless

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Apple and Mozilla have already deprecated third-party cookies and when Google follows suit in 2024, the third-party cookie will have all but crumbled.

That may sound daunting, but it’s ultimately good news for healthcare marketers because with or without third-party cookies, addressable advertising is here to stay.

We’ve partnered with ID5 to help you prepare for the cookieless future with a timeline and step-by-step instructions for:

Starting your impact assessment
Evaluating and integrating first-party universal identifiers
Reviewing your ad tech vendors’ and partners’ compliance
Running a test campaign with cookieless traffic in Safari and Firefox
Adapting your KPI and media performance dashboards

Complete the form to receive a copy of Transition to a Cookieless Future: A Guide for Healthcare Marketers.

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