Connected TV (CTV) offers healthcare marketers data-driven, programmatic targeting and optimization capabilities within premium video content. That means marketers now have unprecedented efficiency for reaching the right HCP and patient audiences while they watch TV. And yet, linear TV still accounted for 75% of the industry’s advertising spend last year.
In our latest whitepaper, Staying Connected: How Healthcare Marketers Can Improve Performance and Patient Outcomes With Connected TV, we share our insights and guidance to help healthcare marketers like you understand CTV’s incredible value.
Complete the form to receive an email to download the whitepaper to learn about the data that goes into planning your CTV campaigns, the optimizations that ensure their success, and the insights that can inform future strategies.