According to Insider Intelligence, Connected TV (CTV) investments grew by 40.6% year-over-year in the U.S. in 2020, and CTV advertising was among the fastest-growing digital advertising channels.
It’s clear from these stats that marketers are benefitting from CTV ads. The benefits of CTV advertising are particularly significant for healthcare marketers.
CTV offers healthcare marketers data-driven, programmatic targeting and optimization capabilities within premium video content. That means marketers now have more efficient ways to reach healthcare providers and patient audiences while they watch TV.
In our latest whitepaper, Staying Connected: How Healthcare Marketers Can Improve Performance and Patient Outcomes With Connected TV, we share our insights and guidance to help healthcare marketers like you understand the incredible value of CTV advertising.
Complete the form to receive an email to download the whitepaper to learn about the data that goes into planning your CTV campaigns, the optimizations that ensure their success, and the insights that can inform future strategies.