Seeing TV Differently: A CTV 101 Guide for Pharma Marketers

Connected TV (CTV) is one of the hottest marketing channels available today, offering a multitude of opportunities to reach healthcare audiences within ad-supported streaming content, whenever and wherever they’re watching.

But with the sheer volume of apps, programmers, and platforms competing within the CTV landscape, audience fragmentation has become a major challenge for marketers to navigate.

As the pharma industry continues to adapt to the rapid rise of streaming, understanding the basics is the first step in developing a successful advertising strategy. In this guide, you’ll learn:

The difference between CTV, OTT, AVOD, FAST, and more
The role data plays in planning and optimizing CTV campaigns
How to improve your incremental reach across linear TV and CTV

Complete the form to receive a copy of Seeing TV Differently: A CTV 101 Guide for Pharma Marketers.

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