2023 Predictions

Today’s healthcare marketers have access to more digital health data than ever. We think of that data as oil and programmatic advertising as its engine, working together to supercharge pharma advertising campaign results.

With more advancements in data and measurement, CTV’s continued explosive growth, the ever-evolving privacy landscape, and the looming death of the third-party cookie, that car is only going to keep accelerating. We’re calling it now: 2023 will be a pivotal year for pharmaceutical advertising.

But how? We posed that question to top pharma and ad-tech industry leaders from DeepIntent, our clients, and our partners.

Complete the form to receive a copy of What We See for 2023: The Pharma Advertising Trends Taking Our Industry by Storm and get a glimpse into the future.

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