How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Innovating with intent a pharma-focused CTV forum
Blog Post

Innovating with Intent: Our Top 3 CTV Advertising Takeaways

In a first for DeepIntent, we hosted “Innovating with Intent: A Pharma-Focused CTV Forum,” an event focused exclusively on CTV advertising insights for pharma. …

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white text on orange background that says all about ACR data
Blog Post

All About ACR Data: Your TV Campaign’s Missing Ingredient

Marketers today have access to more data than ever before — generated from so many sources — that can be used to power their …

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This week in healthcare advertising
Blog Post

This Week in Healthcare Advertising: AI’s Impact on Pharma Marketing, The Rise of AVOD Viewing, and FDA Approvals

Staying up to date on every healthcare advertising trend is easier said than done these days, which is why we’re curating a weekly digest …

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ShareThis logo and DeepIntent logo
Blog Post

No More Healthcare Data Silos: Q+A With ShareThis Director of Product Marketing Matt Palmaccio

Data is an essential component of any advertising strategy, and health data is especially valuable for pharma companies who want to reach relevant healthcare …

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What is differential privacy
Blog Post

DeepIntent Deep Dive: What Is Differential Privacy?

A particularly hot topic at the moment, privacy is a core pillar of healthcare advertising. It is important for both pharma marketers and consumers …

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A man and woman share headphones while looking at a tablet
Blog Post

Making CTV Advertising Possible for Pharma Marketers

More and more, we’re seeing brands across all industries embracing connected TV advertising and coming to realize its benefits as a highly targeted, measurable …

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Ukraine flag
Blog Post

CEO Statement: DeepIntent’s Response to Russia’s Invasion of Ukraine

Over the past week, we have shared in the horror of watching Russia’s unjustified invasion of Ukraine unfold in real time. Central to this …

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Four family members sit on a couch and watch TV
Blog Post

5 Tips for the First-Time Programmatic CTV Advertiser

Connected TV (CTV) is one of the fastest-growing digital advertising channels available today. As forecasted by eMarketer, total programmatic CTV ad spend is expected …

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Precision meets patient privacy
Blog Post

Precision Meets Privacy: How DeepIntent Goes Beyond HIPAA to Help Inform Patients at Scale While Protecting Their Privacy

Efficiently marketing to sufferers of rare diseases while preserving patient privacy is not an easy task — but it’s an important one, especially when …

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