Explore our collection of health and pharma advertising resources.
Digital health data is the oil and programmatic advertising is the engine. Together, they supercharge campaign results, improving timeliness and relevance as algorithms constantly auto-optimize everything from frequency to audience. 2023 is fast approaching and we see all the top healthcare advertising trends continuing to accelerate that car. Today’s healthcare marketers have access to more […]
One early prediction for 2023? We’re going to hear a lot more chatter about going cookieless than there already is. One year closer to the deprecation of third-party cookies in Chrome — based on Google’s current deadline of 2024 — the clock is ticking for advertisers to put their plans into action and determine the […]
We’re back from another year at Digital Pharma East as the event’s proud marquee sponsor. Between a well received product announcement and another great party, our latest trip to Philadelphia was a smashing success. Of course, the content was the protagonist of the event, and there were particularly great insights around omnichannel healthcare marketing, data […]
During my years on the agency side, understanding segmentation for patient audiences was one of my favorite parts of planning campaigns. We’d get personas from the brand that looked something like this. Mary, who is 35 to 54 years old, has Rheumatoid Arthritis and enjoys birdwatching. But because agencies generally don’t have access to claims […]
Commonly abbreviated as DSPs, demand side platforms connect to many supply side platforms, where digital advertising is bought and sold in real-time through automated auctions. A previous DeepIntent Deep Dive covered what a DSP is and what to look for when selecting one. Today, we’re going to go more specific and answer the question, “What […]
With Google on track to deprecate third-party cookies in Chrome in 2024, marketers are getting ready for the cookieless future. But as Joanna Burton — Chief Strategy Officer for ID5, a DeepIntent identity partner – points out, we’re already living in a cookieless present. Apple, Microsoft, and Mozilla have already blocked third-party cookies in their […]
The pharmaceutical industry has long favored broadcast television. In fact, linear TV accounted for more than 70% of last year’s ad spend. That’s because linear TV campaigns work for the industry. Pharma advertisers need sight, sound, and motion. They need 60-second ad spots in order to include all the necessary regulatory information. But when it […]
Welcome to Birdwatching, where we keep track of all the latest updates related to the avian-themed acronyms of the cookieless advertising world. DeepIntent is building healthcare advertising solutions for the future, and as we’re all aware, the future — or more specifically, the future as of 2023 — will be cookieless. DeepIntent has been mostly […]
The rapidly evolving digital advertising landscape is forcing healthcare agencies to rethink their strategies for long-term success. Agencies should be connecting the dots from planning and activation to measurement and optimization; utilizing first-party data for identity and measurement in the wake of third-party cookie deprecation; and identifying top talent to help accelerate the path to […]
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