The Patient POV: Pharma Advertising on Linear TV vs. Connected TV
For years, the majority of pharma advertising dollars have been allocated toward linear TV. Digital advertising, including connected TV advertising, has only become more …
For years, the majority of pharma advertising dollars have been allocated toward linear TV. Digital advertising, including connected TV advertising, has only become more …
The advertising industry burns through buzzwords faster than Apple updates iPhones. “Democratization” is the catchphrase du jour. Having spent my career using data to …
In a first for DeepIntent, we hosted “Innovating with Intent: A Pharma-Focused CTV Forum,” an event focused exclusively on CTV advertising insights for pharma. …
Marketers today have access to more data than ever before — generated from so many sources — that can be used to power their …
Staying up to date on every healthcare advertising trend is easier said than done these days, which is why we’re curating a weekly digest …
Data is an essential component of any advertising strategy, and health data is especially valuable for pharma companies who want to reach relevant healthcare …
A particularly hot topic at the moment, privacy is a core pillar of healthcare advertising. It is important for both pharma marketers and consumers …
For decades, traditional or linear TV has dominated the budgets of healthcare marketers. To meet industry recommendations developed decades ago, which call for audience …
More and more, we’re seeing brands across all industries embracing connected TV advertising and coming to realize its benefits as a highly targeted, measurable …
