During my years on the agency side, understanding segmentation for patient audiences was one of my favorite parts of planning campaigns. We’d get personas …
Commonly abbreviated as DSPs, demand side platforms connect to many sell side platforms, where digital advertising is bought and sold in real-time through automated …
For years now, one of the most pressing topics in the advertising industry has been preparing for the cookieless future. But as many have …
If you think about an orchestra, there are string instruments, wind instruments, percussionists, vocalists, and so on. Like most teams, the orchestra is comprised …
With Google on track to deprecate third-party cookies in Chrome in 2024, marketers are getting ready for the cookieless future. But as Joanna Burton …
The pharmaceutical industry has long favored broadcast television. In fact, linear TV accounted for more than 70% of last year’s ad spend. That’s because …
Welcome to Birdwatching, where we keep track of all the latest updates related to the avian-themed acronyms of the cookieless advertising world. DeepIntent is …
The rapidly evolving digital advertising landscape is forcing healthcare agencies to rethink their strategies for long-term success. Agencies should be connecting the dots from …
As Director of Talent Acquisition at DeepIntent, I’m excited to kick off a new series that will showcase the phenomenal talent at DeepIntent, offering …
