Blog Post

Explore our collection of health and pharma advertising resources.

Connected TV (CTV) is one of the hottest channels available for advertising, with ad spending projected to reach $30.1 billion this year. However, in today’s fragmented TV landscape, plenty of confusion remains around what is CTV (and what is not). We’re here to help. Read on to learn what separates CTV from linear TV and […]

Keeping with my promise to keep you, our clients and partners, informed about our proposed acquisition by IQVIA, I write today to share a final update about our deal and to offer a few words about the future of our company. As I shared with you last July, DeepIntent entered into an agreement to be […]

It’s no easy feat for healthcare marketers to achieve the optimal audience mix for their campaigns. They must carefully select audience segments that are not only clinically relevant to the target condition but also cost-effective and scalable. However, it can take weeks or months into the campaign to determine the value and performance of these […]

With the rise of artificial intelligence and machine learning, new innovations in healthcare advertising seem to crop up every day. But it can be challenging for marketers navigating this ever-evolving landscape to determine which combination of platforms and solutions will improve pharma campaign performance in a way that translates to their real-world business objectives. With […]

As one of the most important events in our industry, Digital Pharma East is crucial for furthering the conversation around trends that will impact healthcare marketers most over the next few years. In 2022, it was all about omnichannel. But with AI top of mind at this year’s conference, several speakers noted how artificial intelligence […]

As you may know, DeepIntent entered into a definitive agreement to be acquired by IQVIA during the second half of 2022. I’ve committed to keeping my team updated as we progress through this process and now I share this commitment with you, our clients, and partners. Our decision to deepen DeepIntent’s strategic partnership with IQVIA […]

There’s a $14 billion opportunity at the intersection of healthcare, data, media, and artificial intelligence. And sitting at that intersection is convergent TV, which we believe represents the future of healthcare marketing. We recently brought together a distinguished lineup of industry leaders and innovators to discuss the challenges and opportunities presented by convergent TV. If you […]

There are more than 20,000 prescription drugs approved for marketing by the Food and Drug Administration (FDA). And yet, they all have one big thing in common: Driving script performance is a goal of theirs. Pharma advertisers need fast, transparent, actionable measurement. This provides timely insights and powers the automatic, real-time optimizations that enable them […]

In its true form, convergence refers to the shift from analog to digital, something that’s been happening for many years. By 2022, Leichtman Research Group estimated that 87% of U.S. households had at least one CTV device. Ten years earlier, that number was just 38%. And pharma—right now—is at its convergent TV tipping point. Delivering […]

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