How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

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Parents and children watching TV
Blog Post

The Patient POV: Pharma Advertising on Linear TV vs. Connected TV

For years, the majority of pharma advertising dollars have been allocated toward linear TV. Digital advertising, including connected TV advertising, has only become more …

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Democratizing Measurement
Blog Post

Democratizing Measurement Calls for Quality Data and Transparency: 6 Questions to Ask Potential Measurement Partners

The advertising industry burns through buzzwords faster than Apple updates iPhones. “Democratization” is the catchphrase du jour. Having spent my career using data to …

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Innovating with intent a pharma-focused CTV forum
Blog Post

Innovating with Intent: Our Top 3 CTV Advertising Takeaways

In a first for DeepIntent, we hosted “Innovating with Intent: A Pharma-Focused CTV Forum,” an event focused exclusively on CTV advertising insights for pharma. …

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white text on orange background that says all about ACR data
Blog Post

All About ACR Data: Your TV Campaign’s Missing Ingredient

Marketers today have access to more data than ever before — generated from so many sources — that can be used to power their …

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This week in healthcare advertising
Blog Post

This Week in Healthcare Advertising: AI’s Impact on Pharma Marketing, The Rise of AVOD Viewing, and FDA Approvals

Staying up to date on every healthcare advertising trend is easier said than done these days, which is why we’re curating a weekly digest …

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ShareThis logo and DeepIntent logo
Blog Post

No More Healthcare Data Silos: Q+A With ShareThis Director of Product Marketing Matt Palmaccio

Data is an essential component of any advertising strategy, and health data is especially valuable for pharma companies who want to reach relevant healthcare …

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What is differential privacy
Blog Post

DeepIntent Deep Dive: What Is Differential Privacy?

A particularly hot topic at the moment, privacy is a core pillar of healthcare advertising. It is important for both pharma marketers and consumers …

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Switching from linear TV to CTV
Blog Post

Three Considerations for Healthcare Marketers Switching from Linear TV to CTV

For decades, traditional or linear TV has dominated the budgets of healthcare marketers. To meet industry recommendations developed decades ago, which call for audience …

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A man and woman share headphones while looking at a tablet
Blog Post

Making CTV Advertising Possible for Pharma Marketers

More and more, we’re seeing brands across all industries embracing connected TV advertising and coming to realize its benefits as a highly targeted, measurable …

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