How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

Four family members sit on a couch and watch TV
Blog Post

5 Tips for the First-Time Programmatic CTV Advertiser

Connected TV (CTV) is one of the fastest-growing digital advertising channels available today. As forecasted by eMarketer, total programmatic CTV ad spend is expected …

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Precision meets patient privacy
Blog Post

Precision Meets Privacy: How DeepIntent Goes Beyond HIPAA to Help Inform Patients at Scale While Protecting Their Privacy

Efficiently marketing to sufferers of rare diseases while preserving patient privacy is not an easy task — but it’s an important one, especially when …

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Innovating at the Heart of Healthcare and Advertising
Blog Post

New Year, New DeepIntent: A Look at Our Brand Evolution

DeepIntent was founded in 2016 with a core belief that advertising technology can measurably improve the lives of patients. Since then, we’ve come a …

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What is a demand side platform
Blog Post

DeepIntent Deep Dive: What Is a Demand Side Platform?

Commonly abbreviated as DSP, a demand side platform allows digital advertisers to run campaigns across various publishers and media sources. Ads are purchased — …

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Healthcare demand side platform
Blog Post

Why 2022 Will Be the Year of the Healthcare Demand Side Platform

Toward the end of every year, I call upon my leadership team to reflect on the year that has passed and the future of …

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DeepIntent's 2021 Year in Review
Blog Post

Five Ways DeepIntent Helped Healthcare Advertisers in 2021

2021 was an exciting year for DeepIntent. To name just a few achievements, we celebrated our fifth anniversary in April, grew our employee headcount …

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DeepIntent and LG Ads Solutions -- CTV ads partnership
Blog Post

LG Ads Solutions Names DeepIntent Exclusive DSP for Healthcare CTV Ads

Connected TV (CTV) is having a moment in the sun, which means advertisers are right there in the shadows. As the COVID-19 pandemic kept …

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Red haired girl sits on her couch with a laptop
Blog Post

The Patient Perspective: Do Patients Find Pharmaceutical Ads Relevant?

Even as advertising technology gets more intelligent, more data-driven, and more automated, achieving ad relevance is no easy task. It can be especially challenging …

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Metrics
Blog Post

Real-World Outcomes: A Look at the Healthcare Marketing Campaign Metrics Driving Optimization at DeepIntent

Healthcare marketers are looking for deeper, more actionable insights to inform how their campaigns are performing. While clicks and impressions are useful digital metrics …

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