Explore our collection of health and pharma advertising resources.
Marketers today have access to more data than ever before — generated from so many sources — that can be used to power their advertising campaigns. One lesser-known category of data making its way to the forefront of healthcare marketing is ACR television viewer data, which is now being used to address some of the […]
Healthcare marketers are looking for deeper, more actionable insights to inform how their campaigns are performing. While clicks and impressions are useful digital metrics for showing the effectiveness of an ad in general, they aren’t the healthcare marketing campaign metrics that truly matter. Clicks and impressions don’t represent the real-world business implications of the ad’s […]
“My Career Journey” is an interview series where we showcase the phenomenal talent at DeepIntent, offering insight into the paths that led them to their current role, as well as the ways they’re making an impact at the company. As Director of Talent Acquisition, I recently had the pleasure of sitting down with Emma Sachs […]
The data privacy law landscape evolves constantly, which leaves us with two big questions: What does this mean for advertisers? And more importantly, how does it impact consumers? The California Privacy Rights Act (CPRA), the amendment and expansion of the California Consumer Privacy Act (CCPA), and the Virginia Consumer Data Protection Act (VCDPA) officially went […]
Pharma marketing is unique. There are two primary audiences (healthcare providers and patients) and only two countries where you can do direct-to-consumer advertising (the U.S. and New Zealand). In addition, pharma is also one of the most highly regulated industries. This presents a variety of restrictions, considerations, and guardrails that healthcare marketers must learn to […]
For decades, Nielsen was the gold standard that advertisers trusted. Its brand name was — and largely still is — synonymous with linear television campaign measurement and planning. Then, in September 2021, something remarkable happened. The Media Rating Council, which evaluates measurement tools to ensure figure accuracy and reliability for the advertising community, revoked its […]
“My Career Journey” is an interview series where we showcase the phenomenal talent at DeepIntent, offering insight into the paths that led them to their current role, as well as the ways they’re making an impact at the company. As Director of Talent Acquisition, I recently had the pleasure of sitting down with Morgan Warshaw, […]
When it comes to the efficiency of connected TV (CTV) advertising, the numbers speak for themselves. The problem is, there are a lot of numbers. To help you understand the channel’s magnitude, we’ve dug through hundreds of them and compiled 20 of the top CTV stats for 2023. We’ve broken down the CTV stats by […]
2022 was another action-packed year for DeepIntent, one marked by several key initiatives that have undoubtedly set the foundation for the future of healthcare advertising. Considering the larger advertising landscape and how it continues to evolve, we have a responsibility to foresee where the pharma industry is headed. That way, we can pave the way […]
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