How We Think

DeepIntent The Heartbeat 

A Newsletter for Healthcare Marketers

My Career Journey at DeepIntent with headshot of Morgan Warshaw
Blog Post

My Career Journey at DeepIntent: Morgan Warshaw

“My Career Journey” is an interview series where we showcase the phenomenal talent at DeepIntent, offering insight into the paths that led them to …

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Family watching connected TV
Blog Post

CTV in ‘23: A Collection of 20 CTV Stats You Need to Know

When it comes to the efficiency of connected TV (CTV) advertising, the numbers speak for themselves. The problem is, there are a lot of …

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5-ways-we're-shaping-the-future-of-healthcare-advertising
Blog Post

5 Ways We’re Shaping the Future of Healthcare Advertising for Pharma

2022 was another action-packed year for DeepIntent, one marked by several key initiatives that have undoubtedly set the foundation for the future of healthcare …

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Josh Stewart headshot with text My Career Journey at DeepIntent
Blog Post

My Career Journey at DeepIntent: Josh Stewart

“My Career Journey” is an interview series where we showcase the phenomenal talent at DeepIntent, offering insight into the paths that led them to …

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The top healthcare advertising trends of 2023
Blog Post

What We See for 2023: The Healthcare Advertising Trends Shaping Our Industry

Digital health data is the oil and programmatic advertising is the engine. Together, they supercharge campaign results, improving timeliness and relevance as algorithms constantly …

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ID5 Cookieless
Blog Post

Going Cookieless: The Current Outlook for Healthcare Marketers

One early prediction for 2023? We’re going to hear a lot more chatter about going cookieless than there already is. One year closer to …

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Omnichannel healthcare marketing
Blog Post

Omnichannel Healthcare Marketing, Data Privacy, CTV: The Stars of Digital Pharma East 2022

We’re back from another year at Digital Pharma East as the event’s proud marquee sponsor. Between a well received product announcement and another great …

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Patient Planner - build and forecast patient audiences in real time
Blog Post

Patient Planner: The Smarter, Faster Way to Plan Campaigns and Activate Patient Audiences

During my years on the agency side, understanding segmentation for patient audiences was one of my favorite parts of planning campaigns. We’d get personas …

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What is a healthcare DSP
Blog Post

DeepIntent Deep Dive: What Is a Healthcare DSP?

Commonly abbreviated as DSPs, demand side platforms connect to many supply side platforms, where digital advertising is bought and sold in real-time through automated …

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