Creatives play a critical role in your programmatic campaigns, but managing them effectively can be complex. Fortunately, creative management tools are available to help you spend less time troubleshooting and focusing more on what matters most: achieving your campaign goals.

With the right platform, discover how you can use creative management tools to set your CTV, online video, and display ad creatives up for success, both during campaign activation and while in flight.

1. Optimize your CTV creatives with creative validation.

There are a few common obstacles when working with CTV creatives. Marketers often encounter difficulties when preparing and uploading their creatives, as the wide range of VAST tag attributes can make creatives ineligible or harder to scale. Ensuring that the attributes in your VAST tags are eligible to serve on CTV inventory is crucial to limit avoidable creative rejection.

At DeepIntent, our CTV creative validation tool enables you to confirm or troubleshoot your creative’s eligibility with a simple upload of your creative’s VAST URL. You can also quickly troubleshoot which attributes of your creative impact its eligibility to become valid.

2. Save time by quickly generating high-quality screenshots.

It’s common for brands to request screenshots of their campaigns while they are running on specific websites. Marketers will often need to work with a third party to acquire them or even recreate the screenshots manually, taking valuable time and attention away from managing their campaigns.

Thanks to DeepIntent’s partnership with Ad Reform, you can retrieve screenshots of your creative banners directly through our platform. Known for its industry-leading automated screenshot offering, Ad Reform lets you quickly generate screenshots and view your creatives on specified websites.

By generating high-quality screenshots for your clients, you can better represent your campaigns and their respective inventory deals while also repurposing them for client presentations and proof of placement.

3. Remove any barriers to optimal campaign performance with AI.

Once your campaigns are in flight, there are many aspects of the campaign to manage and monitor to ensure your best performance. As a result, it can be difficult to identify why your campaigns aren’t pacing as expected. Aspects as simple as a creative video being the improper length can have a notable impact on your campaigns.

Don’t let these issues prevent you from reaching your pacing goals. DeepIntent Copilot, our AI-powered recommendation and insights tool, will notify you of creative rejections and incompatible video lengths impacting your bid approvals. Copilot will help you stay on top of high bid rejections and provide recommendations to help get your campaign or ad group creatives back on track.

Want to learn more about how AI can elevate your campaigns? Click here for three ways you can optimize your campaign performance.