Making and testing a novel vaccine these days is only half the battle. Educating and advocating for a vaccine’s use is equally critical to eradicating disease. Advertising vaccines has become essential in the go-to-market effort for these life-saving interventions. Pfizer set this trend in 2015 with its first-ever TV spot for Prevnar 13, the pneumococcal […]
In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck’s oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how […]
A 2023 study from Ashfield Event Experiences and the International Pharmaceutical Congress Advisory Association (IPCAA) found that healthcare professionals (HCPs) prefer in-person conferences over virtual ones. For marketers evaluating their HCP engagement strategies, healthcare conferences provide a wealth of opportunities to capture the attention of HCPs through attendance, sponsorships, booths, and adjacent events. At conferences, […]
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