Deep Episode 2: How Using All Available Datasets Saves Lives

In this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technology to create innovative solutions for their clients, aiming for higher success rates and better health outcomes.

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It’s an exciting time to be in the field of health-related, data-driven analytics. While there is increasing uncertainty due to the evolving regulatory and technology landscape, measuring health campaigns while ensuring privacy compliance is easier than ever. The industry now benefits from platforms designed to unify data for measurement while better protecting individual datasets. These […]

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