Leading Pharma Into the Future with Connected TV

Captivate clinically-relevant audiences with CTV’s precise programmatic targeting, real-time optimizations, and actionable measurement.

DeepIntent Marketplace Connected TV Offering

Engage HCPs and patients on the fastest growing channel, with the industry’s first healthcare-specialized CTV Marketplace built purposefully for pharmaceutical marketers.

Reach 75%+ of AVOD households with the only healthcare-specialized CTV marketplace

Leverage in-platform TV viewership (ACR) data from 30M+ LG smart TVs to extend reach, manage cross-device frequency, maximize share of voice, and more

Optimize CTV campaigns in real time toward audience quality and script performance with patented technology, DeepIntent Outcomes™

DeepIntent Healthcare Advertising Platform

Are you ready to see the platform in action?

Patient Reach Guarantee, Only with the DeepIntent DSP

Programmatic campaigns conducted on the DeepIntent platform are now guaranteed to reach verified patient audiences for specific health conditions across CTV, display, and digital video.

The Only DSP Optimizing Toward Audience Quality and Script Performance

+ Gain deeper insights thanks to LG ACR direct data integration

+ Leverage custom audiences across all digital formats: CTV, desktop, mobile

+ Tap into ready-to-use LG viewership segments via Audience Marketplace

+ Maximize your television budget by optimizing reach and frequency between linear TV and CTV before activating your campaign

REACH EXTENSION

Drive incremental reach to unexposed linear TV HHs; suppress exposed households

FREQUENCY EXTENSION

Expand linear TV exposure to desktop, tablet, mobile and CTV

COMPETITIVE CONQUESTING

Target HHs exposed to competitive TV ads

BUILD YOUR OWN UPFRONT

Target clinically-relevant HHs that were exposed to specific shows, categories, content and/or networks

Curated Inventory

Inventory across top apps and programmers

Device Agnostic

Smart TVs, Streaming Devices, Gaming Consoles

How Pharma Marketers Can Capitalize on CTV

Download our latest whitepaper to see the campaign data behind our CTV success stories, and read predictions from our leadership and partners.

Connected TV with DeepIntent

75%+

reach to AVOD HHs

70%

average NPI match to CTV devices

98%

match back between CTV devices and NPIs¹

1. when a campaign is live

Cookieless Targeting

With the deprecation of third-party cookies looming, inherently cookieless CTV is the perfect channel for marketers prioritizing identity resolution in 2022 and beyond. All of DeepIntent’s solutions are powered by cookieless data, including measurement and CTV capabilities, which enables marketers to run smart, multi-channel campaigns.

CASE STUDY

DeepIntent Demonstrates CTV’s Superiority for Pharmaceutical Marketers

In a recent case study, we sought to prove that CTV enables advertisers to reach precise, clinically-relevant audiences more effectively than linear TV.

A Pharma-Focused CTV Forum

In 2022, we launched Innovating with Intent, the first-ever CTV event designed specifically for pharma marketers. Bringing together experts from the worlds of pharma, CTV, and ad tech, we offered attendees an exclusive look at the future of advertising powered by CTV.

“LG Ads Solutions expects to see high demand for CTV ads from healthcare advertisers. The combination of DeepIntent and LG Ads Solutions creates new opportunities for healthcare marketers transitioning from linear TV to CTV. Planning and performance reporting for both reach and frequency will become much easier as marketers gain a more holistic view of their campaigns moving forward.”

More Insights

Events

Innovating with Intent: A Pharma-Focused CTV Forum

5-5-2022

On Thursday, May 5th, DeepIntent hosted a first-of-its-kind event for pharma marketers featuring a dynamic mix of insightful keynotes, panels, and fireside chats on the...

Four family members sit on a couch and watch TV

Blog Post

5 Tips for the First-Time Programmatic CTV Advertiser

2-10-2022

Connected TV (CTV) is one of the fastest-growing digital advertising channels available today. As forecasted by eMarketer, total programmatic CTV ad spend is expected to...