Leading Pharma Into the Future with Connected TV

Captivate clinically-relevant audiences with CTV’s precise programmatic targeting, real-time optimizations, and actionable measurement.

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DeepIntent Marketplace Connected TV Offering

Engage HCPs and patients on the fastest growing channel, with the industry’s first healthcare-specialized CTV Marketplace built purposefully for pharmaceutical marketers.

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Reach over 80% of addressable CTV households with curated inventory from top apps and programmers like Hulu, NBCUniversal, and Discovery+

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Leverage in-platform TV viewership (ACR) data from 30M+ LG smart TVs to extend reach, manage cross-device frequency, maximize share of voice, and more
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Optimize CTV campaigns in real time toward audience quality and script performance with patented technology, DeepIntent Outcomes™

DeepIntent Healthcare Advertising Platform

Are you ready to see the platform in action?

Patient Reach Guarantee, Only with DeepIntent’s Healthcare DSP

Programmatic campaigns conducted on the DeepIntent platform are now guaranteed to reach verified patient audiences for specific health conditions across CTV, display, and digital video.

Patient Reach Guarantee

The Only DSP Optimizing Toward Audience Quality and Script Performance

  • Gain deeper insights thanks to LG ACR direct data integration
  • Leverage custom audiences across all digital formats: CTV, desktop, mobile
  • Tap into ready-to-use LG viewership segments via  Audience Marketplace
  • Maximize your television budget by optimizing reach and frequency between linear TV and CTV before activating your campaign
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REACH EXTENSION

Drive incremental reach to unexposed linear TV HHs; suppress exposed households

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FREQUENCY EXTENSION

Expand linear TV exposure to Desktop, Tablet, Mobile and CTV

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COMPETITIVE CONQUESTING

Target HHs exposed to competitive TV ads

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BUILD YOUR OWN BROADCAST
Target clinically-relevant HHs that were exposed to specific shows, categories, content and/or networks

Curated Inventory

Inventory across top apps and programmers

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LG Channels

Device Agnostic

Smart TVs, Streaming Devices, Gaming Consoles

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Cookieless Targeting

With the deprecation of third-party cookies looming, inherently cookieless CTV is the perfect channel for marketers prioritizing identity resolution in 2022 and beyond. All of DeepIntent’s solutions are powered by cookieless data, including measurement and CTV capabilities, which enables marketers to run smart, multi-channel campaigns.

CASE STUDY

DeepIntent Demonstrates CTV’s Superiority for Pharmaceutical Marketers

In a recent case study, we sought to prove that CTV enables advertisers to reach precise, clinically-relevant audiences more effectively than linear TV.

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More Insights

Innovating With Intent CTV Event
Events
Innovating with Intent: A Pharma-Focused CTV Forum
On Thursday, May 5th, DeepIntent hosted a first-of-its-kind event for pharma marketers featuring a dynamic mix of insightful keynotes, panels, and fireside chats on the...
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Blog Post
5 Tips for the First-Time Programmatic CTV Advertiser
Connected TV (CTV) is one of the fastest-growing digital advertising channels available today. As forecasted by eMarketer, total programmatic CTV ad spend is expected to...
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Blog Post
Why Programmatic CTV Is a Must for Healthcare Marketers
With little to do and nowhere to go, millions of people spent the majority of last year on the couch, toggling between Netflix, Hulu, Disney+,...
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