Measure and Optimize Toward Real-World Outcomes
Measure and optimize live advertising campaigns with the first and only demand side platform (DSP) proven to drive higher audience quality and script performance through the use of real-world clinical data.
Our award-winning patented technology makes DeepIntent the only demand side platform to link real-world clinical data with impression data so marketers can measure and optimize live campaigns toward audience quality (AQ) and script performance metrics.
Increase awareness, drive consideration, improve script performance
+ Automatic, in-flight optimizations: Use predictive algorithms that continuously optimize all audience, media, and messaging parameters to improve audience quality and/or script volume
+ Daily data refreshes: Measure and optimize performance based on the industry’s the most comprehensive healthcare dataset and fastest pharmaceutical data refresh
+ Insightful analysis: Access live campaign performance to understand performance drivers within and across campaigns, and glean strategic audience insights
Auto-Optimize Campaigns In-Flight
Our AI-powered machine learning algorithms automate real-time optimization to accelerate performance while reducing cost.
Increase audience quality (AQ) while reducing cost-per-verified-patient
Grow script volume while reducing cost-per-TRx, -NRx, or -NBRx
Patient and HCP Campaigns
Coordinate and optimize patient and HCP exposures toward common KPIs
DeepIntent Healthcare Advertising Platform
Are you ready to see the platform in action?
Prescriptions Over Impressions
How does addressable media impact script performance? DeepIntent helped one top pharmaceutical company and its agency of record, Matterkind, answer that question with an integrated, cross-channel campaign. With the help of data-driven audience building and real-time script optimization, the brand maximized ROI.
Sun Pharma and Fingerpaint Grow Verified Patient Reach for ILUMYA® with DeepIntent Outcomes™
Machine learning algorithms auto-optimized all campaign parameters in-flight, including CTV and online video inventory, to maximize verified patient reach while minimizing the cost-per-verified-patient (CPVP)