Measure and Optimize Toward Real-World Outcomes

Measure and optimize live advertising campaigns with the first and only demand side platform (DSP) proven to drive higher audience quality and script performance through the use of real-world clinical data.

DEEPINTENT

OUTCOMES

Our award-winning patented technology makes DeepIntent the only demand side platform to link real-world clinical data with impression data so marketers can measure and optimize live campaigns toward audience quality (AQ) and script performance metrics.

Increase awareness, drive consideration, improve script performance

Automatic, in-flight optimizations: Use predictive algorithms that continuously optimize all audience, media, and messaging parameters to improve audience quality and/or script volume

Daily data refreshes: Measure and optimize performance based on the industry’s the most comprehensive healthcare dataset and fastest pharmaceutical data refresh

Insightful analysis: Access live campaign performance to understand performance drivers within and across campaigns, and glean strategic audience insights

Auto-Optimize Campaigns In-Flight

Our AI-powered machine learning algorithms automate real-time optimization to accelerate performance while reducing cost.

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Patient Campaigns

Increase audience quality (AQ) while reducing cost-per-verified-patient

Healthcare Provider

HCP Campaigns

Grow script volume while reducing cost-per-TRx, -NRx, or -NBRx

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Patient and HCP Campaigns

Coordinate and optimize patient and HCP exposures toward common KPIs

DeepIntent Healthcare Advertising Platform

Are you ready to see the platform in action?

Prescriptions Over Impressions

CASE STUDY

Prescriptions Over Impressions

How does addressable media impact script performance? DeepIntent helped one top pharmaceutical company and its agency of record, Matterkind, answer that question with an integrated, cross-channel campaign. With the help of data-driven audience building and real-time script optimization, the brand maximized ROI.

Sun Pharma and Fingerpaint Grow Verified Patient Reach for ILUMYA® with DeepIntent Outcomes™

Machine learning algorithms auto-optimized all campaign parameters in-flight, including CTV and online video inventory, to maximize verified patient reach while minimizing the cost-per-verified-patient (CPVP)

More Insights

Case Studies
Case Study: DeepIntent Outcomes™ (Audience Quality Algorithm)
With its adaptive, AI-powered machine learning algorithms, DeepIntent Outcomes™ is proven to maximize verified patient reach to grow audience quality (AQ) at the lowest possible...
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DeepIntent Outcomes - strategic insight case study
Case Studies
Case Study: DeepIntent Outcomes™ (Strategic Insight)
Real-time clinical data is notoriously hard to come by. Learn how DeepIntent Outcomes™ gave one biotechnology leader unprecedented speed to actionable insight. Download Now
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DeepIntent Outcomes case study - 35% higher TRx
Case Studies
Case Study: DeepIntent Outcomes™ Coordinated HCP and Patient Campaign Generates 35% Higher Total Script Lift for Leading Pharmaceutical Company
DeepIntent Outcomes™ enabled one leading healthcare media agency and its largest pharma client to coordinate HCP and patient media, driving 35% higher TRx. Download Now
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