Plan DTC campaigns with better health intelligence

On-demand audience creation, optimization, and real-time campaign planning based on clinical data, in a privacy-safe way. Only with Patient Planner.
See In Action

Plan DTC campaigns with better health intelligence

On-demand audience creation, optimization, and real-time campaign planning based on clinical data, in a privacy-safe way. Only with Patient Planner.
See In Action
Patient Planner

Proactively Maximize Audience and Campaign Potential

Patient Planner provides hands-on access to the data and tools you need to understand your patient population and create a campaign audience that maximizes audience quality (AQ), before a dollar is spent.

CREATE

Explore patient populations based on clinically-relevant claims codes, demographics, and media consumption habits, including audience overlap and incremental reach across linear and connected TV

Build custom HealthFirst Audiences (HFAs) based on claims and consumer data, in a HIPAA-compliant way

Define

OPTIMIZE

Assess audience combinations to create the optimal audience mix that maximizes audience quality at the lowest cost. Compare AQ for HFAs and third-party audiences from your preferred data partners, balance audience size and duplication, estimate total AQ, and more

PLAN

Forecast addressable audience reach and spend across channels and devices, and activate immediately in DeepIntent’s DSP
Patient Planner Compare
Migraine CTV Venn Patient Planner

Unify Viewership and Clinical Data for Smarter TV Planning

DeepIntent is the only platform integrated with LG ACR data so you can:

+  Understand potential patient reach and overlap across linear and connected TV
+  Quantify the percentage of incremental patients that can be engaged by extending reach to CTV
+  Maximize clinically-relevant reach and improve efficiencies

See In Action
“Patient Planner wowed my clients. They were interested in reaching a new patient audience based on specific criteria and needed to understand the patient population to gauge the opportunity. I pulled up Patient Planner and was able to confirm the patient count in real-time. They were so impressed!”
DEMI MORGANSTEINSENIOR MANAGER, PROGRAMMATIC, DENTSU HEALTH
"Patient Planner unlocks data-driven insight and planning that can drive strategy and investment in completely new ways."
ARI SHENKMANFORMER DIRECTOR OF PROGRAMMATIC STRATEGY AT HAVAS MEDIA GROUP, NORTH AMERICA
“Patient Planner is an important tool for pharma media strategists. The speed to insight helps us better create and execute personalized media strategies across patient types, channels, and devices.”
SHEYDA KARVARSVP OF MEDIA STRATEGY AT FINGERPAINT

More Insights

Patient Planner PM360 Innovator
Press Release
Patient Planner Named One of the Most Interesting Innovations of 2023 by PM360
12-14-2023
NEW YORK, December 14, 2023 —PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, included DeepIntent’s Patient...
Read More
Copilot Audience Recommendations
Blog Post
The Value of Pre-Optimizing Your Healthcare Audience Segments
12-11-2023
It’s no easy feat for healthcare marketers to achieve the optimal audience mix for their campaigns. They must carefully select audience segments that are not...
Read More
Patient Planner - build and forecast patient audiences in real time
Blog Post
Patient Planner: The Smarter, Faster Way to Plan Campaigns and Activate Patient Audiences
9-15-2022
During my years on the agency side, understanding segmentation for patient audiences was one of my favorite parts of planning campaigns. We’d get personas from...
Read More

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