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AdLab Recap: Advancing Addressability, Preserving Privacy
Attendees at AdLab Health Marketing Summit identified privacy as a top concern, and it’s no wonder why. Health marketers must contend with new state privacy...
Acxiom and DeepIntent Introduce Direct Data Integration to Optimize Healthcare Marketing Reach, Impact, and Performance
Solution offers a 24-hour SLA and no onboarding fees CONWAY, Ark, April 25, 2024 - Acxiom, the global leader in customer intelligence, today announced its...
Three Ways AI Can Improve Your Campaign Performance
From accelerating drug discovery to powering advertising technology, the potential of artificial intelligence (AI) to positively impact health outcomes is taking our industry by storm....