Smarter, Faster, Transparent Patient Campaign Planning and Activation

On-demand patient audience creation, optimization, and real-time campaign planning based on clinical data, in a privacy-safe way. Only with Patient Planner.

Smarter, Faster, Transparent Patient Campaign Planning and Activation

On-demand patient audience creation, optimization, and real-time campaign planning based on clinical data, in a privacy-safe way. Only with Patient Planner.

Patient Planner

Proactively Maximize Audience and Campaign Potential

Patient Planner provides hands-on access to the data and tools you need to understand your patient population and create a campaign audience that maximizes audience quality (AQ), before a dollar is spent.

CREATE

Explore patient populations based on clinically-relevant claims codes, demographics, and media consumption habits, including audience overlap and incremental reach across linear and connected TV

Build custom Patient Modeled Audiences (PMAs) based on claims and consumer data, in a HIPAA-compliant way

Define

OPTIMIZE

Assess audience combinations to create the optimal audience mix that maximizes audience quality at the lowest cost. Compare AQ for PMAs and third-party audiences from your preferred data partners, balance audience size and duplication, estimate total AQ, and more

PLAN

Forecast addressable audience reach and spend across channels and devices, and activate immediately in DeepIntent’s DSP
Patient Planner Compare
Migraine CTV Venn Patient Planner

Unify Viewership and Clinical Data for Smarter TV Planning

The only platform integrated with LG ACR data so you can:

Understand potential patient reach and overlap across linear and connected TV
Quantify the percentage of incremental patients that can be engaged by extending reach to CTV
Maximize clinically-relevant reach and improve efficiencies

More Insights

Patient Planner PM360 Innovator
Press Release
Patient Planner Named One of the Most Interesting Innovations of 2023 by PM360
NEW YORK, December 14, 2023 —PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, included DeepIntent’s Patient...
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Copilot Audience Recommendations
Blog Post
The Value of Pre-Optimizing Your Healthcare Audience Segments
It’s no easy feat for healthcare marketers to achieve the optimal audience mix for their campaigns. They must carefully select audience segments that are not...
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Patient Planner - build and forecast patient audiences in real time
Blog Post
Introducing Patient Planner: The Smarter, Faster Way to Plan Campaigns and Activate Patient Audiences
During my years on the agency side, understanding segmentation for patient audiences was one of my favorite parts of planning campaigns. We’d get personas from...
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