The DeepIntent’s CTV Marketplace sees more than 35 billion opportunities a day. Throughout our many campaigns, we’ve uncovered four proven tips for reaching the right HCPs.
The DeepIntent’s CTV Marketplace sees more than 35 billion opportunities a day. Throughout our many campaigns, we’ve uncovered four proven tips for reaching the right HCPs.
In this episode of Deep, John Mangano sits down with Tom Carr, SVP of Media and Data Strategy at Everyday Health Group, to discuss the evolution of health marketing and its impact on consumers and providers alike. Tom shares insights from his extensive career in health media, exploring how digital platforms have transformed patient […]
On the latest episode of Deep: The Health Marketing Podcast, John Mangano speaks with TelevisaUnivision EVP of Pharma and Healthcare Client Partnerships Jorge Daboub about an often-overlooked segment in healthcare marketing: the Hispanic population. Jorge is a veteran in health marketing to Hispanic audiences, and he illuminates some of the big-picture strategies and essential nuances […]
Pharma advertising is often understood to promote medications. But does its impact extend further? In partnership with MAGNA Media Trials, we set out to understand whether DTC and HCP audiences consider pharma advertising beneficial. Surveying 1,166 patients and 1,001 doctors, we found that 92% of doctors believe pharma ads empower patients to take a more […]
Sign up for the newsletter to ensure our latest whitepapers, research reports, and more are delivered to your inbox.