Explore our collection of health and pharma advertising resources.
Looking to demonstrate how CTV enables advertisers to reach precise, clinically-relevant audiences more effectively than linear TV, DeepIntent conducted an analysis leveraging recent campaign data, automated content recognition (ACR) data, and DeepIntent Outcomes™. The study revealed that CTV delivers 82% higher on-target reach and 50% higher audience quality compared to linear TV. Download Now
As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma, Chief Marketing Officer Marcella Milliet Sciorra discusses how connected TV (CTV) works “harder and smarter” than any other advertising medium. Read more here.
2021 was an exciting year for DeepIntent. To name just a few achievements, we celebrated our fifth anniversary in April, grew our employee headcount from 50 to 180 people across the U.S. and India, and won multiple awards for leadership, product innovation, and even company of the year! While it’s important to celebrate these milestones […]
DeepIntent announced a new partnership with LG Ads Solutions granting DeepIntent exclusive rights as the only DSP healthcare advertisers can use to reach LG Ads Solutions’ 20 million households nationwide. DeepIntent’s CEO Chris Paquette spoke with Beet.TV about the unique benefits and new capabilities healthcare marketers will have access to as a result of the […]
Connected TV (CTV) is having a moment in the sun, which means advertisers are right there in the shadows. As the COVID-19 pandemic kept millions of people home with nowhere to go but Netflix and Hulu, CTV ads naturally increased as well. CTV ad spend increased 48.6% over 2020, according to eMarketer. As healthcare and […]
Effective immediately, DeepIntent will have exclusive rights as the only DSP healthcare advertisers can use to reach LG Ads Solutions’ 20+ million households nationwide NEW YORK, Nov. 10, 2021 — DeepIntent, the leading independent healthcare advertising technology company, today announced its demand side platform (DSP) will have the exclusive ability to purchase healthcare ads through […]
As linear TV viewership continues its decline, pharma marketers will need to adjust their strategies to reach healthcare audiences on all screens. In this video interview with Fierce Pharma, DeepIntent’s CEO Chris Paquette discusses the changing media landscape and how marketers can shift to a more data-driven, multichannel approach with connected TV advertising. Read more […]
With little to do and nowhere to go, millions of people spent the majority of 2020 on the couch, toggling between Netflix, Hulu, Disney+, and once Netflix lost The Office, Peacock. When consumers embrace a channel, advertisers are sure to follow. From 2020 to 2021, Connected TV (CTV) ad spending grew 48%, one of the […]
A leading biotechnology company and its agency wanted to raise awareness for a leading specialty pharmacy drug. They looked to DeepIntent Outcomes™ to help grow their reach among verified patients and optimize the performance of their CTV and online video campaigns. Download Now
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