Shrinking Linear Television Underscores Shift to Emerging Channels

As linear TV viewership continues its decline, pharma marketers will need to adjust their strategies to reach healthcare audiences on all screens.
In this video interview with Fierce Pharma, DeepIntent’s CEO Chris Paquette discusses the changing media landscape and how marketers can shift to a more data-driven, multichannel approach with connected TV advertising. Read more here.

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Improving Patient Outcomes with Machine Learning

Artificial intelligence and machine learning technology are revolutionizing the healthcare industry right before our very eyes. In this article for AiThority.com, CEO Chris Paquette…

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DeepIntent Survey Reveals That Pharmaceutical Advertising Motivates Patients to Research Treatment and Medication Options

DeepIntent surveyed 1,244 U.S. patients in August 2021 about their attitudes toward pharmaceutical ads and whether they find them relevant. In this article, Pharmaceutical…

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Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds

When pharma ads are relevant, they drive patient action. In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes…

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