Shrinking Linear Television Underscores Shift to Emerging Channels
by
DeepIntent
As linear TV viewership continues its decline, pharma marketers will need to adjust their strategies to reach healthcare audiences on all screens.
In this video interview with Fierce Pharma, DeepIntent’s CEO Chris Paquette discusses the changing media landscape and how marketers can shift to a more data-driven, multichannel approach with connected TV advertising.
Read more here.
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by
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