Shrinking Linear Television Underscores Shift to Emerging Channels
by
DeepIntent
As linear TV viewership continues its decline, pharma marketers will need to adjust their strategies to reach healthcare audiences on all screens.
In this video interview with Fierce Pharma, DeepIntent’s CEO Chris Paquette discusses the changing media landscape and how marketers can shift to a more data-driven, multichannel approach with connected TV advertising.
Read more here.
Healthcare advertising works best when it’s both precise and efficient. That’s why we’re excited to announce a direct partnership with PurpleLab, bringing their high-quality...
What happens when a marketer who’s led powerful campaigns in fast-moving industries like CPG, retail, and financial services brings that experience to pharma?...
Bill Veltre, EVP and Head of Media at Deerfield, joins healthcare advertising leader John Mangano on Deep to share sharp insights from a career spanning...
by
DeepIntent
