Explore our collection of health and pharma advertising resources.
DeepIntent Operating System (DeepIntent OS) allows publishers and platforms to integrate the company’s technology and data into their own media portfolios, improving performance for their pharma campaigns NEW YORK, June 5, 2023 — DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the launch of the DeepIntent […]
Unveiled at DeepIntent’s second annual Innovating with Intent event, research highlights the opportunities pharma brands have to reach adults 50 and over with relevant CTV advertising NEW YORK, May 15, 2023 — DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming […]
In its true form, convergence refers to the shift from analog to digital, something that’s been happening for many years. By 2022, Leichtman Research Group estimated that 87% of U.S. households had at least one CTV device. Ten years earlier, that number was just 38%. And pharma—right now—is at its convergent TV tipping point. Delivering […]
DeepIntent’s second annual pharma Connected TV forum will include speakers from NBCUniversal, Warner Bros. Discovery, Klick Health, the IAB Tech Lab, and more NEW YORK, April 27, 2023 — DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual “Innovating with Intent” forum on […]
Marketers today have access to more data than ever before — generated from so many sources — that can be used to power their advertising campaigns. One lesser-known category of data making its way to the forefront of healthcare marketing is ACR television viewer data, which is now being used to address some of the […]
For decades, Nielsen was the gold standard that advertisers trusted. Its brand name was — and largely still is — synonymous with linear television campaign measurement and planning. Then, in September 2021, something remarkable happened. The Media Rating Council, which evaluates measurement tools to ensure figure accuracy and reliability for the advertising community, revoked its […]
When it comes to the efficiency of connected TV (CTV) advertising, the numbers speak for themselves. The problem is, there are a lot of numbers. To help you understand the channel’s magnitude, we’ve dug through hundreds of them and compiled 20 of the top CTV stats for 2023. We’ve broken down the CTV stats by […]
More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, measurement, and optimization NEW YORK, January 11, 2023 – DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and […]
2022 was another action-packed year for DeepIntent, one marked by several key initiatives that have undoubtedly set the foundation for the future of healthcare advertising. Considering the larger advertising landscape and how it continues to evolve, we have a responsibility to foresee where the pharma industry is headed. That way, we can pave the way […]
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