Explore our collection of health and pharma advertising resources.
During my years on the agency side, understanding segmentation for patient audiences was one of my favorite parts of planning campaigns. We’d get personas from the brand that looked something like this. Mary, who is 35 to 54 years old, has Rheumatoid Arthritis and enjoys birdwatching. But because agencies generally don’t have access to claims […]
The DeepIntent’s CTV Marketplace sees more than 35 billion opportunities a day. Throughout our many campaigns, we’ve uncovered four proven tips for reaching the right HCPs. Download Now
The pharmaceutical industry has long favored broadcast television. In fact, linear TV accounted for more than 70% of last year’s ad spend. That’s because linear TV campaigns work for the industry. Pharma advertisers need sight, sound, and motion. They need 60-second ad spots in order to include all the necessary regulatory information. But when it […]
The rapidly evolving digital advertising landscape is forcing healthcare agencies to rethink their strategies for long-term success. Agencies should be connecting the dots from planning and activation to measurement and optimization; utilizing first-party data for identity and measurement in the wake of third-party cookie deprecation; and identifying top talent to help accelerate the path to […]
How does addressable media impact script performance? DeepIntent helped one top pharmaceutical company and its agency of record, Matterkind, answer that question with an integrated, cross-channel campaign. With the help of data-driven audience building and real-time script optimization, the brand maximized ROI. Download Now
Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance NEW YORK, June 15, 2022 – DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes™. Since its launch in […]
For years, the majority of pharma advertising dollars have been allocated toward linear TV. Digital advertising, including connected TV advertising, has become only more prominent as a result of the pandemic, when pharma companies needed an alternative to sending sales reps in person to inform physicians about new treatments. While linear TV may have worked […]
Partnership brings Clinch’s industry-leading platform, Flight Control, with advanced ad serving, DCO and consumer intelligence capabilities to healthcare brands looking to optimize outcomes and Rx conversions through DeepIntent’s DSP NEW YORK, June 8, 2022 — Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Management Platform, today […]
Research affirms consumers find CTV ads more relevant as DeepIntent enhances unique audience targeting and campaign optimization capabilities with viewership data from 30+ million LG smart TVs NEW YORK, June 1, 2022 — DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes, today revealed new research that unveils insight […]
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