Contact Us
  • 02-06-2022

Connected TV works ‘harder and smarter’ for the ad dollar, new analysis finds

As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them.

In this article for Fierce Pharma, Chief Marketing Officer Marcella Milliet Sciorra discusses how connected TV (CTV) works “harder and smarter” than any other advertising medium.

Read more here.

More News

Hands typing on laptop with a line graph on screen
Article
Tapping new tech helps marketers matchmake rare disease drugs for elusive patients
1-19-2022
Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty...
Read More
2022 image
Article
Pharma marketing 2022: More digital shifts for reps, ads and drug launches, plus reputation and the metaverse
1-4-2022
What trends can healthcare marketers expect in 2022? In this article for Endpoints News, CEO Chris Paquette discusses how pharma brands will be increasing...
Read More
Robot hand
Article
Improving Patient Outcomes with Machine Learning
11-9-2021
Artificial intelligence and machine learning technology are revolutionizing the healthcare industry right before our very eyes. In this article for AiThority.com, CEO Chris Paquette...
Read More
Back to Top