• 02-06-2022

Connected TV works ‘harder and smarter’ for the ad dollar, new analysis finds

As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them.

In this article for Fierce Pharma, Chief Marketing Officer Marcella Milliet Sciorra discusses how connected TV (CTV) works “harder and smarter” than any other advertising medium.

Read more here.

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