Explore our collection of health and pharma advertising resources.
2021 was an exciting year for DeepIntent. To name just a few achievements, we celebrated our fifth anniversary in April, grew our employee headcount from 50 to 180 people across the U.S. and India, and won multiple awards for leadership, product innovation, and even company of the year! While it’s important to celebrate these milestones […]
Connected TV (CTV) is having a moment in the sun, which means advertisers are right there in the shadows. As the COVID-19 pandemic kept millions of people home with nowhere to go but Netflix and Hulu, CTV ads naturally increased as well. CTV ad spend increased 48.6% over 2020, according to eMarketer. As healthcare and […]
Even as advertising technology gets more intelligent, more data-driven, and more automated, achieving ad relevance is no easy task. It can be especially challenging for pharmaceutical companies looking to reach patients who might be in the market for a certain drug or treatment. When it comes to pharmaceutical ads, personalizing the connection with patients and […]
With little to do and nowhere to go, millions of people spent the majority of 2020 on the couch, toggling between Netflix, Hulu, Disney+, and once Netflix lost The Office, Peacock. When consumers embrace a channel, advertisers are sure to follow. From 2020 to 2021, Connected TV (CTV) ad spending grew 48%, one of the […]
2020 was a landmark year for digital health companies. Investment topped $14 billion, a short-lived record; digital health funding totaled $15 billion during the first half of this year alone. Health data and analytics represented a large part of that increase, which tells me that the broader health industry understands and is now embracing the […]
We have officially announced the launch of our newest innovation, Audience Marketplace, the first and only health data ecosystem featuring ready-to-activate and custom audience segments curated by leading digital health data providers and publishers — and it’s cookieless by design. We pride ourselves on our deep partnerships with the world’s most advanced, data-driven healthcare advertisers. […]
When it comes to patient marketing and the healthcare industry at large, privacy is of the utmost concern. As more and more health data gets generated each day, healthcare marketers need to be sure the solutions they’re using to reach patient audiences have been designed to protect their privacy and comply with HIPAA regulations. In […]
With RFP season fast approaching, I’m reflecting on my years on the agency side. Reviewing potential partners, we always looked for the typical asks: data-driven technology, reach, audience composition, innovation, measurement. After scouring RFPs, we would seek partners that really took time to understand the brief and come back with comprehensive recommendations. This RFP season, […]
Pharmaceutical companies have traditionally reached healthcare providers (HCPs) by sending sales representatives to their offices. But with the pandemic rendering that method impossible, marketing to HCPs required pharma brands to double down on digital advertising. Of course, marketing to HCPs is easier said than done, especially when it comes to reaching the right HCPs. When […]
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