Explore our collection of health and pharma advertising resources.
It’s no easy feat for healthcare marketers to achieve the optimal audience mix for their campaigns. They must carefully select audience segments that are not only clinically relevant to the target condition but also cost-effective and scalable. However, it can take weeks or months into the campaign to determine the value and performance of these […]
With the rise of artificial intelligence and machine learning, new innovations in healthcare advertising seem to crop up every day. But it can be challenging for marketers navigating this ever-evolving landscape to determine which combination of platforms and solutions will improve pharma campaign performance in a way that translates to their real-world business objectives. With […]
As one of the most important events in our industry, Digital Pharma East is crucial for furthering the conversation around trends that will impact healthcare marketers most over the next few years. In 2022, it was all about omnichannel. But with AI top of mind at this year’s conference, several speakers noted how artificial intelligence […]
Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty treatments. In this article for Fierce Pharma, founder and CEO Chris Paquette discusses how data and technology like artificial intelligence can help. Read more here.
Artificial intelligence and machine learning technology are revolutionizing the healthcare industry right before our very eyes. In this article for AiThority.com, CEO Chris Paquette writes about the impact of more personalized, data-driven marketing on patient outcomes. Read more here.
Even as access to vaccines increases around the globe, the roll-out will inevitably hit the hesitancy-and-promotion phase. In this article for MarTech, which details the different strategies being used by the Ad Council to optimize the vaccine’s marketing campaign, DeepIntent CEO Chris Paquette offers insight into how marketing can work to reach the […]
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