Tapping new tech helps marketers matchmake rare disease drugs for elusive patients

Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty treatments.

In this article for Fierce Pharma, founder and CEO Chris Paquette discusses how data and technology like artificial intelligence can help.

Read more here.

More News

Article
Accelerating Speed to Insight and Action: The Top Takeaways from Digital Pharma East 2024
The world of medicine is evolving rapidly. As treatments become increasingly specialized and personalized, consumers have also come to expect more personalization from their...
Read More
Article
Best Practices for Advertising Vaccines
Making and testing a novel vaccine these days is only half the battle. Educating and advocating for a vaccine’s use is equally critical to...
Read More
Article
Connected TV works ‘harder and smarter’ for the ad dollar, new analysis finds
As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma,...
Read More