Even as access to vaccines increases around the globe, the roll-out will inevitably hit the hesitancy-and-promotion phase.

In this article for MarTech, which details the different strategies being used by the Ad Council to optimize the vaccine’s marketing campaign, DeepIntent CEO Chris Paquette offers insight into how marketing can work to reach the “movable middle” and connect with individuals who are on the fence about getting the jab.

Read more here.