Starting-Up During COVID-19? Heed This Advice From a Successful Founder

Starting and managing a successful business is a Herculean effort. Faced with COVID-19, entrepreneurs and small businesses are encountering even greater, uncharted challenges.

DeepIntent CEO, Chris Paquette, sat down with acclaimed business coach, author, and speaker, Jon Dwoskin to share his expertise on starting and managing a successful business – before and during COVID-19:

Interview Highlight:

On setting the right tone, and growing a remote culture during COVID-19:

One thing I’ve been attuned to is the overworking and exhaustion… Productivity is up within the company, but I think the hidden consequence of that is burnout.

We’ve enacted a policy where everyone has unlimited vacation. We look to the individuals to say “hey, I need to take a day off because I just need to for mental health.”

It works for people who can do that. The other side of the coin is that some people are afraid to do that. And that’s the side of the culture we’re trying to change; to empower people, and make sure they feel supported to step away for that necessary recharge.

There are a lot of expectations, especially in a culture like ours since we’re growing really fast, so it matters most that people are taking care of themselves first, and everything else second.

How do you really roll that out, and give people the confidence to take advantage [of taking time off] while knowing their job is safe?

Every day, I try to reinforce that [our company and jobs are safe]. If you’re working, you’re performing, you’re doing your job – great. If you’re not, then we step in and we help you.

That kind of compassion and understanding – from all levels of the organization – it has to be there. Everyone has to embrace that.

What’s most important now is the individual and their immediate families – in this time it’s more important than ever. First, you have to protect the home front, then you can come to work and help us fight the good fight.

Watch the full interview here:

Learn more about DeepIntent‘s past, present, and future

More Insights

Data & Tech Usage in a Privacy-First World

DeepIntent CEO, Chris Paquette, spoke with Pharmaceutical Exec Magazine about the evolution of digital marketing for pharma, and opportunities for HCP and DTC marketers as they approach data and technology usage in a privacy-first world

Listen Here
Data for Good: How Data is Shaping the Future of Healthcare

DeepIntent CEO, Chris Paquette, joined ProjectNEXT host, Brian Martin, to discuss how data is shaping the future of healthcare, and our mission to build a marketing platform that positively influences patient outcomes

Listen Here
Can Healthcare Ads Improve Patient Lives? We think so

DeepIntent CEO, Chris Paquette, joined Enterprise Radio and host Eric Dye to talk about DeepIntent's charge to create marketing technology that improves patient health and well-being

Listen Here
Subscribe to Our NewsletterJoin our mailing list to get the latest product updates, actionable insights, and resources for healthcare marketers and publishers.

By clicking ‘Submit’ you agree to our Terms and Privacy Policy